Tuesday, 2 October 2012

Breaking news from Brand Republic - Tesco, Npower, Guinness, Marmite, Mercedes-Benz

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Latest news
Tesco plans to open up data with 'Clubcard Play' scheme
Tesco plans to open up data with 'Clubcard Play' scheme
by Rachel Barnes
02 October 2012, 08:00AM
Tesco is to hand consumers control of data on their own shopping habits for the first time, in an attempt to make its Clubcard scheme more transparent.
Npower to end three-year Football League sponsorship
Npower to end three-year Football League sponsorship
by John Reynolds
02 October 2012, 08:00AM
The Football League is on the lookout for a new title sponsor, with current partner Npower poised to pull the plug on its three-year sponsorship at the end of the season.
Guinness launches 'Cloud' TV campaign
Guinness launches 'Cloud' TV campaign
by Sara Kimberley
02 October 2012, 08:00AM
Guinness is launching a TV and cinema ad campaign, encouraging people to get the most out of life.
Marmite to sponsor Oxford Street's Christmas lights
Marmite to sponsor Oxford Street's Christmas lights
by Sarah Shearman
02 October 2012, 07:40AM
Marmite is to sponsor the Oxford Street Christmas Lights for the first time, and is planning to stage a 'love it or hate it' interactive display.
Mercedes asks Twitter users to choose outcome of TV ads
Mercedes asks Twitter users to choose outcome of TV ads
by Sarah Shearman
01 October 2012, 03:35PM
Mercedes-Benz is handing over the storyline for its latest series of ads to Twitter users, for a spot due to air at the weekend during 'The X Factor' on ITV.
VisitBritain to roll out global James Bond cinema ad
VisitBritain to roll out global James Bond cinema ad
by Loulla-Mae Eleftheriou-Smith
02 October 2012, 08:00AM
VisitBritain is marking the launch of the latest James Bond movie Skyfall with its first international cinema ad, which encourages foreigners to visit the UK and 'live like Bond'.
Ikea apologises for deleting women from Saudi catalogue
Ikea apologises for deleting women from Saudi catalogue
by Maisie McCabe
02 October 2012, 08:30AM
Ikea, the Swedish furniture superstore, has apologised for airbrushing women out of its Saudi Arabian catalogue, which it said was "in conflict with the Ikea Group values".
John Lewis set to follow Waitrose with loyalty programme
John Lewis set to follow Waitrose with loyalty programme
by Matthew Chapman
02 October 2012, 08:24AM
John Lewis is set to follow in the footsteps of sister brand Waitrose by launching its own rewards scheme.
Tories launch adapted 'Labour's Not Working' campaign
Tories launch adapted 'Labour's Not Working' campaign
by Sara Kimberley
01 October 2012, 12:54PM
The Conservative Party has launched an adapted version of its 1979 'Labour's Not Working' campaign, made famous by the Saatchi brothers.
Promotional Feature: Your Growth, Our Reason
KAE - Insight, Strategy, Innovation Helping you seize opportunities others haven't seen or thought possible since 1969.
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Opinion
Think BR: It's clean up time - thanks to the economy
Think BR: It's clean up time - thanks to the economy
by Bob Willott
02 October 2012, 08:30AM
Aside from the misery caused to staff, a few company failures may not be a bad thing, argues Bob Willott
Think BR: Modern marketing - moving on from launch campaigns to platforms
Think BR: Modern marketing - moving on from launch campaigns to platforms
by Aaron Shapiro
02 October 2012, 08:30AM
Today's most effective marketers are building digital experiences that improve people's lives, writes Aaron Shapiro, chief executive officer, Huge.
Intelligence
Top 10: Who are the most engaged UK marketers on LinkedIn?
Top 10: Who are the most engaged UK marketers on LinkedIn?
by
27 September 2012, 11:00AM
We reveal the marketers leading the way on the professionals' social-networking site
The Football League's Richard Heaselgrave: 'Who knows the fans best?'
The Football League's Richard Heaselgrave: 'Who knows the fans best?'
by Alex Brownsell
27 September 2012, 11:00AM
The sports body's chief commercial officer is determined that it should be more proactive in bringing big-name brands to the fans.
Also in the news
Reckitt Benckiser names new UK marketing director
by Loulla-Mae Eleftheriou-Smith, 02 October 2012, 08:00AM
Domino's Pizza commits budget to Facebook ad exchange
by Daniel Farey-Jones, 01 October 2012, 11:45AM
JJB Sports brand bought by Sports Direct but 2,200 jobs go
by Daniel Farey-Jones, 01 October 2012, 04:05PM
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