Tuesday, 2 October 2012

Marketing Daily - Tesco plans to open up data with Clubcard Play scheme; plus John Lewis, Npower, Reckitt Benckiser, and Marmite

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Breaking news from Marketing
 
Breaking news from Marketing October 2012
 
Latest News
 
Tesco plans to open up data with Clubcard Play scheme
Rachel Barnes,
02 October 2012
 

Tesco is to hand consumers control of data on their own shopping...

Tesco: planning 'Clubcard Play'
 
 
Tesco's new Clubcard move: it's not often we see 'fun' and 'data' in the same sentence
Noelle McElhatton,
02 October 2012
 

There was a time when marketing journalists filed stories about data in...

Tesco's new Clubcard move: it's not often we see 'fun' and 'data' in the same sentence
 
 
John Lewis set to follow Waitrose with loyalty programme
Matthew Chapman,
02 October 2012
 

John Lewis is set to follow in the footsteps of sister brand...

John Lewis: autumn/winter 2012 campaign
 
 
Npower to end three-year Football League sponsorship
John Reynolds,
02 October 2012
 

The Football League is on the lookout for a new title sponsor,...

Football League: Npower ending sponsorship
 
 
Ikea apologises for deleting women from Saudi catalogue
Maisie McCabe,
02 October 2012
 

Ikea, the Swedish furniture superstore, has apologised for airbrushing women out of...

Ikea: woman is airbrushed out of photo (left) for Saudi Arabian catalogue
 
 
Marmite to sponsor Oxford Street's Christmas lights
Sarah Shearman,
02 October 2012
 

Marmite has signed up to sponsor the Oxford Street Christmas Lights for...

Marmite to sponsor Oxford Street's Christmas lights
 
 
Reckitt Benckiser names new UK marketing director
Loulla-Mae Eleftheriou-Smith,
02 October 2012
 

Reckitt Benckiser has appointed Jerome Lemaire as UK marketing director amid a...

Stefan Gaa: joining Reckitt Benckiser's Japanese business (pic: Colin Stout)
 
 
VisitBritain to roll out global James Bond cinema ad
Loulla-Mae Eleftheriou-Smith,
02 October 2012
 

VisitBritain is marking the launch of the latest James Bond movie Skyfall...

VisitBritain: Bond-themed cinema ad running in global markets
 
 
Labour MP urges members to report Wonga marketing
Gemma Charles,
02 October 2012
 

Wonga.com has come under attack at the Labour Party conference, where members...

Wonga: under fire at the Labour party conference
 
 
Scottish Power to relaunch as national brand
Matthew Chapman,
02 October 2012
 

Scottish Power is seeking to reinvent itself as a national consumer brand...

Scottish Power: preparing first UK-wide ad campaign
 
 
Promotion: How do you measure up against your competitors on Facebook?
Brand Republic is offering a limited number of bespoke reports, comparing your Facebook page to 2 other pages you choose. Find out how you’re performing against your competitors here.
 
Also in the News
 
JJB Sports brand bought by Sports Direct but 2,200 jobs go
Daniel Farey-Jones,
01 October 2012
 
Guinness launches 'cloud' TV campaign
Sara Kimberley,
02 October 2012
 
Mercedes asks Twitter users to choose outcome of TV ads
Sarah Shearman,
01 October 2012
 
Ray Mears sets trap for Gio Compario in latest GoCompare ad
Sarah Shearman,
01 October 2012
 
 
 
Blogs
 
 
Golden opportunities for shoppers and brands in China
Markus Dunke
 

This is the week when Chinese consumers are ready to empty their wallets. Commencing...

 
 
When being Meaningful can save you from social meltdown (or from being smacked in the face with a shovel).
Paul Frampton
 

Who or what would you like to hit in the face with a Shovel? Here...

 
 
Are agencies behaving badly?
Chris Barraclough
 

A couple of things have happened recently that might appear to put agencies in a bad light. Firstly, we...

 
 
Helen Edwards: ‘Know your brand’ is a neat winning formula
Helen Edwards
 

As you read that John Lewis Partnership has broken through the economic gloom with a 60% profit hike, you find...

 
 
Why Tesco should open up its Talking Shop
Chris Barraclough
 

Marketing Magazine revealed this week that Philip Clarke, its CEO, is kicking off a blog called “Talking Shop”. Sainsbury’s already...

 
 
 
 
 
 
Whitepapers
 
 
Transforming The Mobile User Experience: A True Story (Webcast)
 
Over the last year, the number of people visiting the British Red Cross ...
 
 
Digital Behavioural Data... What's Worth Analysing And How Could It Lift Sales? (Webcast)
 
- With so many customer touchpoints online, understand where to start in...
 
 
Multi-Channel Marketing: Create Deeper Connections With Consumers to Win Loyalty and Drive Profit (Webcast)
 
Marketers are missing out on revenue as cash falls through the cracks be...
 
 
1700 Global Chief Marketing Officers Identify 2012’s Biggest Challenges and How to Overcome Them (Expert Reports)
 
In a recent IBM study with 1700 Chief Marketing Officers, the four bigge...
 
 
Event Organisers: What the London Olympics Can Teach us About Event Promotion (Expert Reports)
 
The London 2012 Olympic Games have come and gone and it’s time to ...
 
 
 
 
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