Digital AM - Android KitKat, British Airways, Wayne Rooney, Twitter, Nokia

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list Latest news Google Android takes a break with KitKat operating system by Loulla-Mae Eleftheriou-Smith 04 September 2013, 09:41AM Google has surprised consumers by unveiling Nestlé as the partner for its new operating system, KitKat. Are we witnessing the beginning of two-tier customer service? by Olly Honess 04 September 2013, 11:30AM This week a story broke covering how disgruntled British Airways customer Hasan Syed (@HVSVN) bought a promoted Tweet to complain about BA customer service. Wayne Rooney @NikeFootball tweet escapes ban by Maisie McCabe 04 September 2013, 09:21AM Wayne Rooney has escaped censure from the Advertising Standards Authority, after the watchdog ruled an ad promoting Nike Football was "obviously identifiable" as marketing communication. Understanding youth attitudes to social media by Sophie Maunder-Allan 04 September 2013, 08:02AM Young people now have mixed feelings about social media, so brands must proceed with caution, advises Sophie Maunder-Allan, group strategy officer at VCCP. Twitter's retargeting service by Ellie Edwards-Scott, managing director, QUISMA 03 September 2013, 04:00PM Twitter has become the latest social media platform to offer brands the ability to retarget sponsored tweets to its users, but brands should tread carefully. PROMOTION From monologue to dialogue: Adding interaction to your presentations   Make it easier for your audience to participate during your presentations, by transforming them from detached monologues to interactive dialogues between you and your audience.   Download the free report here. Also in the news KitKat sends up tech companies by boasting its chocolate bar specifications by Matthew Chapman 04 September 2013, 11:15AM Nestle boasts of "global mobile coverage" and the "beautifully immersive and multi-sensory experience" of its KitKat bars on a fake technology website that celebrates Google's new operating system being named "KitKat". Keep on track with Twitter by Adam Hill 04 September 2013, 09:00AM Train companies' corporate reputations can be derailed and repaired within hours, thanks to Twitter. Adam Hill reports on the most responsive of the UK's social media teams. Tear down the wall between agency TV and digital teams by Nick Reid, managing director, TubeMogul UK 03 September 2013, 04:00PM It is no mystery that consumers are watching video everywhere. Our eyeballs are constantly flitting between screens, watching Britain's Got Talent one minute and then laughing at a YouTube video sent by a friend the next. Nokia and the 'death' of the pure-play mobile brand by Matthew Chapman 03 September 2013, 12:34PM The sale of Nokia's handset business to Microsoft will go down as a key moment in mobile history and could mark the end of the pure-play mobile brand. Top 10 social brands: Samsung tops list with smartwatch buzz by Starcount 03 September 2013, 11:00AM Social media analyst Starcount looks at the world's most popular brands on social media in August. BR Insight Digital Transformation Today: Driving Efficiency, Ingenuity and Success (Webcast) It is no longer viable for the marketing team to be solely responsible f... 10 Questions Marketers Frequently Ask About Twitter (Expert Reports) Confused by hashtags? Tweetchats? Tweet walls? You’re not alone. W... The Digital Marketing Trends You Need To Know For 2013 (Expert Reports) Which digital marketing trends will take off in 2013? To get the big pic... From monologue to dialogue: Adding interaction to your presentations (Expert Reports) You're not the only one who gets a little nervous interacting during a p... Big Questions Live - Social Media, User Generated Content and the Power of Customer Insight (Webcast) Brand Republic’s first ever online TV show, Big Questions Live wil... Digital Integration: Connecting the Dots (Webcast) Integrated digital marketing offers huge opportunities to engage, servic... 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Olly Honess 04 September 2013, 9:10AM Could we become a cashless society? Chris Minas 03 September 2013, 12:20PM How Raspberry Pi is changing the game for creatives and clients Tom Gray 03 September 2013, 10:34AM Can I hitch a ride on the Oxbridge crowdfunding bandwagon? Mano Manoharan 03 September 2013, 10:10AM How much longer until digital publishing vanquishes the guidebook: infographic Jennifer Whitehead 03 September 2013, 9:00AM Latest Blog Entries Has Google killed the SEO agency? Rebecca Scully, 04 September 2013 Mobile Anxiety Syndrome - how is the mobile changing our psychological emotional state? Chris Arnold, 04 September 2013 The future of advertising: How 3 dimensions boost and flatten It Ramesh Ramakrishnan, 03 September 2013 Five steps to measuring real ROI from social Bazaarvoice, 02 September 2013 YouTube's Journey from Time-filler to Destination David Brennan, 02 September 2013 TV is dead (ly) Andy Nairn, 02 September 2013 Manage my bulletins Unsubscribe from bulletin © Haymarket 1957 - 2010 All rights reserved Haymarket Business Information, 174 Hammersmith Road, London, W6 7JP, UK News Jobs Blogs & Forums Tenders