Thursday, 5 November 2015

Costa is first brand to launch branded content video with BuzzFeed, Morrisons launches celebrity-free Christmas ad, and Notonthehighstreet calls pitch

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Brand Republlic
Daily News 5th November
 
Costa is first brand to launch branded content video with BuzzFeed

Costa is first brand to launch branded content video with BuzzFeed

04 November 15, Gurjit Degun

Costa, the coffee shop chain, has become the first brand to launch a branded content film with BuzzFeed.

 
Morrisons launches celebrity-free Christmas ad as it declares staff are the 'real stars'

Morrisons launches celebrity-free Christmas ad as it declares staff are the 'real stars'

05 November 15, Sara Spary

Morrisons has revealed a shorter and celebrity-free Christmas spot this year as it seeks to capitalise on the "warmth" customers feel for the brand.

 
Notonthehighstreet calls pitch

Notonthehighstreet calls pitch

05 November 15, James Swift

Notonthehighstreet.com, the online retailer for quirky gifts, is looking for a creative agency after parting ways with WCRS.

 
TalkTalk to resume X Factor sponsorship this weekend

TalkTalk to resume X Factor sponsorship this weekend

04 November 15, Gideon Spanier

TalkTalk is bringing back its X Factor sponsorship this weekend after a two-week suspension, following a police investigation into last month's cyber attack.

 
We Are Social expands to Berlin

We Are Social expands to Berlin

05 November 15, Gurjit Degun

We Are Social has launched an office in Berlin, its second in Germany, with Reebok as a founding client.

 
Unilever's Cornetto rethinks digital

Unilever's Cornetto rethinks digital

05 November 15, Gurjit Degun

Cornetto, the Unilever-owned ice-cream brand, is talking to agencies about its digital advertising.

 
Glenmorangie seeks shop for experiential

Glenmorangie seeks shop for experiential

05 November 15, James Swift

Glenmorangie, the Scotch whisky, is looking for a global experiential agency.

 
Breakfast Briefing: Morrisons sales down, FB hits 1bn daily users, Adidas optimistic for 2015

Breakfast Briefing: Morrisons sales down, FB hits 1bn daily users, Adidas optimistic for 2015

05 November 15, Shona Ghosh

Welcome to Marketing's morning briefing, a daily shot of news and a recap of the best longer reads and videos.

 
A view from Dave Trott: Repositioning the competition

A view from Dave Trott: Repositioning the competition

05 November 15, Dave Trott

Sharry was an 11-year-old schoolgirl in Scotland.

 
The new adland map of London

The new adland map of London

05 November 15, James Swift

Move over, Soho - the once-seedy enclave may have become synonymous with advertising and media, but other areas now lay claim to some of adland's hottest shops.

 
Mother hires four creative teams

Mother hires four creative teams

05 November 15, James Swift

Mother London has bolstered its creative department by adding four new teams.

 
Karmarama establishes data joint venture with Ignition.AI

Karmarama establishes data joint venture with Ignition.AI

05 November 15, Omar Oakes

Karmarama has launched a joint venture with the founders of the data start-up Ignition.AI as it looks to bolster its creative output powered by data.

 
Weve's Nigel Clarkson joins Yahoo

Weve's Nigel Clarkson joins Yahoo

05 November 15, Gurjit Degun

Nigel Clarkson, the managing director at Weve, has joined Yahoo as its UK managing director and country commercial director.

 
Media agencies eye Viacom UK channels

Media agencies eye Viacom UK channels

05 November 15, Gideon Spanier

Viacom has called a media review that will see all planning and buying for its UK TV channels consolidated into one agency for the first time.

 
Hometown captures 888poker.com brief

Hometown captures 888poker.com brief

05 November 15, Maisie McCabe

888 Holdings, the online gambling company, has appointed Hometown to the global advertising account for its poker business after a competitive pitch.

 
Havas Helia's Thomas takes iProspect role

Havas Helia's Thomas takes iProspect role

05 November 15, Gurjit Degun

Lee Thomas, the head of content and strategy at Havas Helia, has joined iProspect UK as the head of Create.

 
PHD replaces Havas on Magners account

PHD replaces Havas on Magners account

05 November 15, Maisie McCabe

Magners, the C&C Group Irish cider brand, has appointed PHD to its UK media account, ending its relationship with Havas Media.

 
Wieden & Kennedy wins TK Maxx Euro contest

Wieden & Kennedy wins TK Maxx Euro contest

05 November 15, James Swift

TK Maxx, the fashion retailer, has appointed Wieden & Kennedy London as its strategic and creative lead agency across Europe after a competitive pitch.

 
DigitasLBi's Wareham named R/GA London production head

DigitasLBi's Wareham named R/GA London production head

05 November 15, Gurjit Degun

Ryan Wareham, DigitasLBi's global programme director, has joined R/GA London as its executive production director.

 
Do retailers really need a glossy TV ad for Christmas?

Do retailers really need a glossy TV ad for Christmas?

05 November 15, Gideon Spanier

The 'John Lewis effect' has led to a surge in festive TV ads. Is this approach right for everyone?

 
Why independent shops are more crucial than ever

Why independent shops are more crucial than ever

05 November 15, Jonathan Durden

The7stars' success shows the media marketplace still wants an alternative to the big networks, Jonathan Durden writes.

 
Do agencies need a vision statement?

Do agencies need a vision statement?

05 November 15,

On the subject of agency vision statements, James Murphy and the US adman Joey Reiman are in harmony: they are meaningless and need killing off.

 
Advice for new recruits from industry veterans

Advice for new recruits from industry veterans

05 November 15, Sue Unerman

From putting your hand up to how to cope with a stumble, Sue Unerman shares the things she wished she knew at 21.

 
A better brand of politics: Why Jeremy Corbyn could be an adland ally

A better brand of politics: Why Jeremy Corbyn could be an adland ally

05 November 15, Pete Heskett

Jeremy Corbyn is a threat to our economic security, if the Conservatives are to be believed, but Pete Heskett sees in the newly elected Labour leader a potential adland ally.

 
Pick of the week: Mulberry, Adam & Eve/DDB

Pick of the week: Mulberry, Adam & Eve/DDB

05 November 15, Gurjit Degun

Mulberry's Christmas ad takes this week's pick.

 
Turkey of the week: Nespresso, McCann

Turkey of the week: Nespresso, McCann

05 November 15, James Swift

Nespresso's ad starring George Clooney falls flat.

 
In the UK, IKEA encourages families to play together

In the UK, IKEA encourages families to play together

05 November 15, Campaign Live

"Come Home to Play" by Mother features a robot with dreams of flight

 
Currys PC World "spare the act" by Abbott Mead Vickers BBDO

Currys PC World "spare the act" by Abbott Mead Vickers BBDO

05 November 15,

Currys PC World has a secret weapon in the war of the Christmas ads: Jeff Goldblum.

 
World's talking about: Imagine where you can go

World's talking about: Imagine where you can go

05 November 15,

If you create a product to mask bathroom smells and name it Poo-Pourri, you're limiting your advertising options.

 


Is Facebook ad personalisation driving Google's strategy?

Presented by ADOBE
Facebook's undisputed victory in ad personalisation is driving Google to make changes to its advertising business.


 
 
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