Media AM - Media agencies eye Viacom UK channels; Industry reacts to free Sun website; Outsmart and IPAO launch data tool to boost confidence in outdoor ads

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05th November 2015

Media agencies eye Viacom UK channels Viacom has called a media review that will see all planning and buying for its UK TV channels consolidated into one agency for the first time. Industry reacts to free Sun website Media buyers have welcomed The Sun's decision to drop its online paywall but warned that it will become more dependent on digital platforms. Outsmart and IPAO launch data tool to boost confidence in outdoor ads Outsmart, the marketing body for the out-of-home advertising industry, and the IPA's outdoor specialists have launched a new data-led tool for outdoor advertisers. Costa is first brand to launch branded content video with BuzzFeed Costa, the coffee shop chain, has become the first brand to launch a branded content film with BuzzFeed.   Is Facebook ad personalisation driving Google's strategy? Facebook's undisputed victory in ad personalisation is driving Google to make changes to its advertising business.   Presented by Adobe My Media Week: John Wolstenholme John Wolstenholme, managing director, Kinetic Aviator finds the OOH creative for Spectre as impressive as the much-anticipated film. Rajar Q3 2015: How commercial radio has closed digital gap with BBC Commercial channels have invested in digital opportunities, becoming particularly good at being receptive to listeners’ more eclectic tastes and diversifying by creating sister stations, say Carat's AV planning managers. My Media Week: Alan Brydon Alan Brydon, the chief executive of Outsmart, reveals how he is imbuing the new iteration of the marketing body for out of home (OOH) with traditional industry values. Media Week Awards 2015: Photos from the night Media Week hosted its annual awards on 22 October at Grosvenor House Hotel in London. Take a look at a gallery of photos from the evening. My Media Week: Pippa Glucklich Pippa Glucklich, the co-chief executive at Starcom MediaVest Group, orders in bubbles to mark the Lidl win before heading straight back to the "war room" to ready a European pitch. Archant hires Local World's digital chief Matt Kelly Archant, the local newspaper publisher, has appointed Matt Kelly, the group digital director of rival group Local World, to the newly created position of chief content officer. Latest blogs Why content should not be the sole domain of journalists The best thing about the Financial Times on Saturday is the brilliant parody that is How To Spend It. How to maximise your niche in a competitive online publishing market The founder and chief executive of Maximum Media shares his tips on how to make the most out of a niche in a competitive market, following the launch of his latest venture Joe.co.uk. Airports in the spotlight The marketing director at JCDecaux Airport UK reports on how big increases in airline passengers have driven innovation in the out of home sector. How to future-proof a local media sales team The local media landscape has changed dramatically over the past decade, and continues to do so. Engineering value in a consolidating market In a rapidly consolidating marketplace it is more important than ever for media companies and publishers at every level to stand out. Agency Sales Manager , TubeMogul Competitive Base Salary, Bonus & Equity, London (West), London (Greater) Senior Sales Exec - digital/print exciting Wedding portfolio , MediaMigo Recruitment Limited Dependent on experience - circa 30-35k plus generous commission structure, London (Central), London (Greater) Business Developement Manager , ER Media & Sales Business Developement Manager, London (Central), London (Greater) Senior Media Sales Executive , ER Media & Sales 45k Basic plus excellent benefits, London (City of), London (Greater) Advertising Technology Product Lead , Sky competitive, West End

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