Media PM - Weve's Nigel Clarkson joins Yahoo; Why independent shops are more crucial than ever; Do retailers really need a glossy TV ad for Christmas?

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05th November 2015

Weve's Nigel Clarkson joins Yahoo Nigel Clarkson, the managing director at Weve, has joined Yahoo as its UK managing director and country commercial director. Do retailers really need a glossy TV ad for Christmas? The 'John Lewis effect' has led to a surge in festive TV ads. Is this approach right for everyone? Why independent shops are more crucial than ever The7stars' success shows the media marketplace still wants an alternative to the big networks, Jonathan Durden writes. Newspapers, don't fear innovation - embrace it Right, I might as well admit it. I was one of those who thought the i newspaper would not fly. It took outsiders to drive digital buying revolution Essence just might be London's best-kept secret in media buying. Advice for new recruits from industry veterans From putting your hand up to how to cope with a stumble, Sue Unerman shares the things she wished she knew at 21. Latest blogs Why content should not be the sole domain of journalists The best thing about the Financial Times on Saturday is the brilliant parody that is How To Spend It. How to maximise your niche in a competitive online publishing market The founder and chief executive of Maximum Media shares his tips on how to make the most out of a niche in a competitive market, following the launch of his latest venture Joe.co.uk. Airports in the spotlight The marketing director at JCDecaux Airport UK reports on how big increases in airline passengers have driven innovation in the out of home sector. Agency Sales Manager , TubeMogul Competitive Base Salary, Bonus & Equity, London (West), London (Greater) Senior Sales Exec - digital/print exciting Wedding portfolio , MediaMigo Recruitment Limited Dependent on experience - circa 30-35k plus generous commission structure, London (Central), London (Greater) Business Developement Manager , ER Media & Sales Business Developement Manager, London (Central), London (Greater) Senior Media Sales Executive , ER Media & Sales 45k Basic plus excellent benefits, London (City of), London (Greater) Advertising Technology Product Lead , Sky competitive, West End

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