Tuesday, 3 November 2015

Righster's five Facebook creators you should know, mobile data, most shared John Lewis Christmas ads, influencers, Lloyds Bank's Christmas Apple Pay campaign

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Brand Republlic
Digital PM brought to you by The Wall 3rd November
 
5 Facebook creators brands should know about

5 Facebook creators brands should know about

03 November 15, Jamie Searle, Rightster

With Facebook now achieving more than four billion daily video views across its platform, digital video network Rightster highlights five engaging Facebook creators that brands should be aware of.

 
 
03 November 15
Mobile data, what's next?

(Thinkstock/denphumi) Mobile devices are now so firmly entrenched in our society that's it hard to remember a time before. Figures from Ofcom show that more than 90% of the UK adult population now own...

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03 November 15
Who has the influence with influencers?

If brands want to get in front of the right audiences, it's not just about targeting the media anymore. The past few years have seen an explosion in the number of influencers – people with a highly-engaged...

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03 November 15
Five rules for engaging audiences in a programmatic age

(Thinkstock/Wavebreakmedia Ltd) Programmatic is like the cool new kid in class that everybody wants to be friends with – we are all in its thrall. The lure of greater efficiency, accuracy and reach...

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03 November 15
The Daily Poke: Ask an Icelander

There are plenty of questions a visitor to Iceland might want to ask. Like, where's the nearest hot spring? Is that a volcanic eruption? What happened to the economy? Well now, instead of Googling...

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The most shared John Lewis Christmas ads of all time

The most shared John Lewis Christmas ads of all time

03 November 15, Unruly

As the excitement builds ahead of the release of the new John Lewis Christmas ad, social video experts Unruly round-up the retailer's most popular ads of all time, ranked by the number of online shares.

 
Lloyds Bank launches Christmas Apple Pay campaign

Lloyds Bank launches Christmas Apple Pay campaign

03 November 15, James Swift

Lloyds Bank's Christmas ad promoting its partnership with Apple Pay presents the sweet tale of a young girl struggling to find the perfect gift for her mother.

 
The future of average: why millennials and Gen Z are striving for the unique

The future of average: why millennials and Gen Z are striving for the unique

03 November 15, Tracey Follows

Demographics and generalisation have long been a key part of marketing, but, as technology changes the consumer's relationship with brands, are they still helpful?

 
 
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