YouTube turning point, #OnTheMoon teaser, Supermarket Halloween campaigns, Johnnie Walker online film, Campaign Viral Chart

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PewDiePie's criticism of 'cheap' pranksters marks a turning point for YouTube 02 November 15, Nik Roope YouTuber PewDiePie has called out fellow vloggers who resort to dangerous pranks and video thumbnails of their scantily clad girlfriends to drive cheap views. His call for better standards marks a maturation... read more 02 November 15 The Daily Poke: Data-safe denims On a night out, you might worry about having your smartphone lifted from your back pocket. When in fact, what you should be worried about is having it stripped of data. Mobile devices are way easier to... read more 02 November 15 The lessons we've learnt from the digital industry in the last 20 years Let me take you back 20 years, to 1995. The industry barely existed and emerging digital agencies were still working on CD-ROM, as it was before the real advent of the commercial internet. There was certainly... read more 02 November 15 Curating world-class content is collaborative The out-of-home (OOH) industry couldn't have thought to play in the content space five years ago; now the opportunities are huge. The need to provide engaging, inspirational moments to monetise certain... read more 02 November 15 Has Rugby World Cup 2015 sponsorship paid off for brands? From the national pride and excitement of the Rugby World Cup (RWC) to the muddy fields of Glastonbury, social media users are more vocal than ever sharing their experiences of the year's biggest events... read more Is #OnTheMoon a teaser for the John Lewis 2015 Christmas ad? 02 November 15, Sara Spary Twitter is alight with speculation that a mysterious new Twitter profile @themoon2015 is a teaser for John Lewis' hotly anticipated Christmas campaign. Supermarket Halloween campaigns 2015: The good, the bad and the non-contenders 02 November 15, Heidi Myers, Meltwater Social media intelligence firm Meltwater looks at the Halloween campaigns by Tesco, Asda, Sainsbury's and Morrisons that got people talking on social. Johnnie Walker unleashes 11 minutes of Jude Law racing to Monaco for a bet 02 November 15, James Swift Jude Law returns for the second "gentleman's wager" online film for Johnnie Walker Blue Label. How brands successfully engage consumers using social and instant messaging 30 October 15, Joe Webb, TNS Consumers now have a wealth of social platforms to communicate on and can be selective about who they reach with their messages. Campaign Viral Chart: Barbie's prank ad is most shared 30 October 15, Omar Oakes Young girls try out professional jobs in the real world in a hidden-camera campaign for Barbie, the Mattel doll brand, which was the most shared video this week. Market Insight Panel Management Executive (London) Competitive + bonus EE, London Digital Producer £35000 - £38000 per annum + Benefits Major Players, London Digital Senior Planner/Buyer £30k Dot-Gap, London Central Creative Services Manager, Global Agency £40000 - £60000 per annum + significant benefits The Great & The Good, London Digital Senior Planner/Buyer £30k Dot-Gap, London Central Senior Planning Manager (London) Competitive + bonus EE, London Brand Marketing Manager Negotiable Sky, London Customer Marketing Executive - Sports Negotiable Sky, South West London Customer Experience Marketing Manager Negotiable Sky, South West London Account Manager / Senior Account Manager - BRAND STRATEGY & INNOVATION DESIGN £35k-£45k+ dep. on experience Royds Raphael, London (Central), London (Greater) / London (East), London (Greater) / London (North), London (Gr... See all jobs

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