A mum returns to the creative frontline | Marketing in the age of the troll | Adland steps backwards on ethnic diversity

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Campaign Sunday Supplement January 29, 2017

In-depth reads from across Campaign, covering brands, agencies and media Latest I'm back, pitches! A mum returns to the ad industry Sarah Shepherd Mum-of-three Sarah Shepherd got a chance to return to the creative frontline 11 years after leaving the industry. This is adland '17: Part two: Ethnicity Kate Magee Our latest research reveals that, although ethnic diversity is improving at a junior level, the industry is still a long way from our target of 15% BAME employees in the top two tiers of creative and media agencies. Marketing in the age of the troll Nicola Kemp The rise of social media has transformed the nature of attention, a shift that is driving brand confusion and presenting marketers with substantial challenges. Here's to you, Mrs Robinson: 'mother of modern advertising' paves way for diversity Amir Kassaei Because she was given an opportunity, Phyllis Robinson went on to become 'the mother of modern advertising'. It's a tale that should inspire us all. Ad industry's pace of change on diversity is too slow Claire Beale Almost half-a-century after a woman first became copy chief at one of the best ad agencies, still only 11% of creative directors are women. Planning in the wild: How Ogilvy planners are getting out to connect with real people Kevin Chesters The shocks of last year suggest we need to connect with real people. So our planners are returning to that oldest of tools: primary research. Disregarding craft is costing us creatively Jules Chalkley Craft propels a good ad to greatness. For creative advertising to thrive, we can't let the skills of our trade be forgotten. A view from Dave Trott: Data can't think Dave Trott The Boeing 767 was the most sophisticated airliner of its day. Should more media owners disclose agency rebates? Gideon Spanier Advertisers are demanding more transparency and there are new accounting rules. Promoted Navigating the complex world of attribution Irina Pessin, data2decisions USA In a world where digital is set to continue on its rapid growth trajectory, the media mix is becoming more digitised, and traditional business models are shifting toward the development of ecommerce Campaign Jobs Account Director - luxury automotive brand £45000 - £55000 per annum The Great & The Good, London EMEA Business Development Director - video SSP £65000 - £70000 per annum + bonus Ultimate Asset, London, West End Creative Director Competitive + Benefits April-Six, London (Central), London (Greater) Group Head of Sales - Premium Ad Tech Company £60000 - £70000 per annum + comms Ultimate Asset, London, West End Account Director with a twist- London- 40-45K 40-45K basic The Jefferson Group, London (Central), London (Greater) CRM Executive Competitive English National Opera, London User Experience Manager £Competitive + Benefits Costa, Holborn, London Customer Experience Lead £Competitive + Benefits Costa, Holborn, London Product Manager – Apps £Competitive + Benefits Costa, Holborn, London Product Manager £42-45,000 per annum + comprehensive benefits package EMO Unlimited, Bristol (City Centre), City of Bristol

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