Tuesday 24 January 2017

I'm back, pitches! One mum's take on returning to the creative frontline | Jay Z's Tidal sells $200m stake to Sprint

Campaign 18:05

Campaign 18:05
January 24, 2017
The five things you need to know today

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I'm back, pitches! A mum returns to the ad industry
I'm back, pitches! A mum returns to the ad industry

Sarah Shepherd

Mum-of-three Sarah Shepherd got a chance to return to the creative frontline 11 years after leaving the industry.

Tech
Jay Z's Tidal streaming service sells $200m stake to Sprint
Jay Z's Tidal streaming service sells $200m stake to Sprint

Simon Gwynn

Tidal, the high-end music streaming service owned by Jay Z, has sold a third of its business to US telecoms company Sprint.

Advertising
Planning in the wild: How Ogilvy planners are getting out to connect with real people
Planning in the wild: How Ogilvy planners are getting out to connect with real people

Kevin Chesters

The shocks of last year suggest we need to connect with real people. So our planners are returning to that oldest of tools: primary research.

Marketing
Asda launches Walmart Exchange ad platform in the UK
Asda launches Walmart Exchange ad platform in the UK

Simon Gwynn

The Walmart group has extended its private ad exchange, Walmart Exchange, to its UK subsidiary Asda - allowing Asda's suppliers to make use of its first-party data.

Media
Kingfisher consolidates bulk of European media into MEC
Kingfisher consolidates bulk of European media into MEC

Gurjit Degun

Kingfisher, the owner of B&Q, has retained MEC in the UK and appointed a further five markets to the agency following a competitive pitch process.

 

Also in the news
Guardian 'considers' launching tabloid format and printing deal with News UK

The Guardian is considering becoming a tabloid and outsourcing printing to rival News UK, according to reports.

Marketers would benefit from more risk-taking and attitude, says Morrisons' Hoban

Morrisons marketing communications director picks his top tips for career success.

Trump billboard urges businesses to invest in outdoor advertising

An ad featuring the gurning face of newly inaugurated US president Donald Trump has appeared on a billboard site in Leeds.

FutureVision: A shift of focus
Promoted
FutureVision: A shift of focus

Tara Moore, FutureVision

In this hyperconnected world, the automotive industry is in an unprecedented race to stay relevant...

Smile, you're on camera
Promoted
Smile, you're on camera

Eleanor Thornton-Firkin, Ipsos Connect UK

We already know the mood people are in affects their spending, but facial coding technology is pushing emotion-led marketing to a much higher level

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Account Director with a twist- London- 40-45K 40-45K basic The Jefferson Group, London (Central), London (Greater)
Senior Innovation Consultant £45000.00 - £65000.00 per annum Elizabeth Norman International, London
User Experience Manager £Competitive + Benefits Costa, Holborn, London
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Product Manager – Apps £Competitive + Benefits Costa, Holborn, London
Product Manager £42-45,000 per annum + comprehensive benefits package EMO Unlimited, Bristol (City Centre), City of Bristol
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