How easyJet transformed customer data into emotional anniversary stories | Ad tech funding in decline because of Facebook and Google dominance

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Campaign 18:05 January 03, 2017

The five things you need to know today Most read How easyJet transformed customer data into emotional anniversary stories To showcase innovation and good practice, Campaign is publishing the best case studies from the 2016 Marketing New Thinking Awards, held in association with Sky Media. EasyJet and Havas Helia triumphed in the Data Creativity category for their data-driven work on the airline's 20th anniversary. Tech Ad tech funding in decline because of Facebook and Google dominance Gurjit Degun Advertising technology start-ups are struggling to get funding because of the dominance of Facebook and Google. Advertising The best of 2016: Campaign's 10 most popular ads Susan Billinge Bouncing foxes, dancing builders, a teenage punk rocker and Adrien Brody are not, perhaps, a group of characters you would usually expect to find listed together but these, and more, are among the cast members in the most popular ads from the Campaign website during 2016. Marketing Change4Life launches food tracker app in £6.3m campaign Shona Ghosh Change4Life has launched a food tracker app in its annual January health push, helping parents keep an eye on kids' salt, sugar and fat intake. Media Hearst Magazines UK restructures commercial team to sell across brands Gurjit Degun Hearst Magazines UK has restructured its commercial team into sector-specific teams. Also in the news The worst Facebook Live brand videos of 2016 From BuzzFeed to Target, six brands had some embarrassing slipups. A look back at one of Dentsu's most difficult years Dentsu's overwork scandal has come to a head, with president and CEO Tadashi Ishii announcing that he will step down this month. Here's a concise account of the events that led to this point. ITV begins search for chief executive Crozier's successor ITV has reportedly hired headhunters to help with succession planning for the departure of its chief executive Adam Crozier and group finance director Ian Griffiths. Promoted 'People, products, profits - in that order' Codewise Poland is home to some of the world's top coders. Driven by ad-tech entrepreneurs like Robert Gryn, the country's enterprising spirit is gaining momentum. Here's why the industry had better be ready... Promoted How the Netherlands ranks as a global creative powerhouse Invest In Holland Yes, Holland's creative industry ranks among the world's top 10 for trade, jobs and brands. But it doesn't end there... Campaign Jobs Head of Marketing (Events) Competitive + excellent benefits Cancer Research UK, Islington, London Brand Manager £31,000 - £33,000 p.a. Cancer Research UK, London, Islington Marketing Campaign Planner Competitive+ Benefits SelectScience, Corston, Bath Business Development Director- 360 Advertising Solutions £10000 - £70000 per annum + bonus, negotiable Ultimate Asset, London Senior Client Director, Consumer - Global Brand Strategy Consultancy £80 -£85,000 + bens +package Ann Sharman Recruitment, london (Central), London (Greater) Operations Director Depending on Experience Rankin Photography Ltd, London (Central), London (Greater) Brand Delivery Manager 6 month FTC £40-50,000 per annum + comprehensive benefits package, pro rata EMO Unlimited, Epsom, Surrey Field Consultant Competitive Butterfly London, London (Central), London (Greater) Senior Brand Manager £50000.00 - £55000.00 per annum + Car Allowance + Bonus + Benefits Allexo Search, Berkshire Business Development Director - UX & Design Services Agency £60-100k (dependent on exp) plus bonus and benefits The Jefferson Group, London (Central), London (Greater)

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