How easyJet transformed data into emotional stories | Most popular 2016 ads | How to navigate the post-truth world

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Campaign Sunday Supplement January 08, 2017

In-depth reads from across Campaign, covering brands, agencies and media Latest How easyJet transformed customer data into emotional anniversary stories To showcase innovation and good practice, Campaign is publishing the best case studies from the 2016 Marketing New Thinking Awards, held in association with Sky Media. EasyJet and Havas Helia triumphed in the Data Creativity category for their data-driven work on the airline's 20th anniversary. A view from Dave Trott: Winning by a whisker Dave Trott As a young politician Abraham Lincoln was always clean-shaven. Regulating election advertising: get the frack on with it Benedict Pringle The ASA's recent ruling on a political ad shows Parliament should be able to act quickly in finding an organisation to regulate election advertising. Four lessons to help you navigate the 'post-truth' world Lord Livermore In the era of Brexit and Trump, customer insight has become the most valuable tool available to brands, says Lord Livermore of BritainThinks. Brands must lead the way in helping kids eat healthier food Zaid al-Zaidy Brands should use the entire marketers' toolkit to encourage healthier attitudes to food among children, writes the CEO of Above & Beyond The best of 2016: Campaign's 10 most popular ads Susan Billinge Bouncing foxes, dancing builders, a teenage punk rocker and Adrien Brody are not, perhaps, a group of characters you would usually expect to find listed together but these, and more, are among the cast members in the most popular ads from the Campaign website during 2016. The best of 2016: Campaign's top 10 long reads Gurjit Degun Diversity was by far the biggest topic of the year, and going by Campaign's most-read features of the year, readers were interested in delving further into the topic. The best of 2016: Campaign's 10 most popular opinion pieces Shona Ghosh If the unscientifically small sample of Campaign's most read opinion pieces are anything to go by, marketers, media and adland were fascinated by the world burning in 2016. Promoted The humans of adland Campaign gathers the industry's most inspiring individuals to share their greatest out-of-work achievements... Campaign Jobs Head of Marketing (Events) Competitive + excellent benefits Cancer Research UK, Islington, London Brand Manager £31,000 - £33,000 p.a. Cancer Research UK, London, Islington Marketing Campaign Planner Competitive+ Benefits SelectScience, Corston, Bath Business Development Director- 360 Advertising Solutions £10000 - £70000 per annum + bonus, negotiable Ultimate Asset, London Group Account Director - Promotional Marketing and Merchandising £65-70k plus pension and benefits The Jefferson Group, Luton and London Head of Marketing £60 - £70k (equivalent temp rate) The Careers & Enterprise Company, London (Central), London (Greater) Marketing Manager £40 - £50k (equivalent temp rate) The Careers & Enterprise Company, London (Central), London (Greater) Senior Account Manager £competitive + Benefits Bray Leino, Filleigh, Barnstaple Sotheby's Institute of Art - Digital Marketing Manager – London Range: £38-45k + bens depending on the knowledge / skills /attributes of the preferred candidate. Sotheby's Institute of Art, Bloomsbury, London (Greater) Brand Delivery Manager 6 month FTC £40-50,000 per annum + comprehensive benefits package, pro rata EMO Unlimited, Epsom, Surrey

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