Santander turns to user-generated content | Lucky Generals in Omnicom talks | The year ahead for digital agencies

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Campaign: Agencies January 16, 2017

LATEST Santander turns to user generated content in multi-channel campaign Simon Gwynn Santander is aiming to tap into the adage that "money cannot buy you happiness" in a push it says marks the first time a UK bank has built a campaign around user-generated content. Lucky Generals in Omnicom talks Maisie McCabe Lucky Generals, the independent agency founded by Helen Calcraft, Andy Nairn and Danny Brooke-Taylor, is in talks to sell a strategic stake to Omnicom. The year ahead for digital agencies is set to be Darwinian Chris Clarke If last year taught us anything, it is that we need to cater to filter bubbles and that authenticity is paramount, Chris Clarke suggests. How agencies can embrace a new model this year Johnny Hornby, Jonathan Trimble, Simon Martin & Chris Hirst With more competition and potentially less client money to go around in 2017, agency leaders are under pressure to ensure they are getting the best out of their businesses. Here, four of them suggest ways agencies might recalibrate to get ahead in the coming months. Every Euro spent on advertising 'boosts GDP sevenfold' Matthew Chapman Every euro spent on advertising generates a seven-fold boost to GDP, according to a pan-European Union report by Deloitte. Diary of an agency start-up: getting excited about new systems Henry Daglish Henry Daglish, the founder of Bountiful Cow, is writing a diary for Campaign about his media agency start-up. This is his third instalment. Review recap: Rolls-Royce, Virgin Atlantic/Virgin Holidays, Snapchat Staff Campaign's weekly round-up of account reviews across advertising, digital and media. Promoted Navigating the complex world of attribution Irina Pessin, data2decisions USA In a world where digital is set to continue on its rapid growth trajectory, the media mix is becoming more digitised, and traditional business models are shifting toward the development of ecommerce The Work Santander "Prosperity" by Engine Like other banks of late, Santander is trying to boost trust by reaching for a more authentic voice. Old Spice "For these drying times" by Wieden & Kennedy Portland Susan Billinge This is an odd one. It's the End of Days for the folks in the pit whose livelihoods rely on the moisture and sweat that has run dry since Old Spice dried up the fields. Trending 10 female directors you should know Andy Fowler After pledging to include a female director in every three-way pitch, Brothers and Sisters' Andy Fowler names the ones to watch. David Kolbusz: 2017 must see a return to genuine creativity David Kolbusz Don't be different for different's sake - let's go back to making truly great creative work that wins over consumers and sells products for brands. Promoted Blend, spend and mend: how to fix the broken purchase journey Liam Corcoran, Research Now Mobile may be first among equals - but a mixed strategy is best. Research Now's Liam Corcoran tells us why Campaign Jobs Head of New Business & Managing Partner - Creative Agency £70000 - £80000 per annum + bonus Ultimate Asset, London Global Business Director, Media Agency - Fashion £60000 - £70000 per annum + Great Agency Benefits Ultimate Asset, West End, London Creative Director - brand comms agency £65-75k plus benefits The Jefferson Group, Liverpool, Merseyside Team Assistant Competitive Isobar, Wells Street, W1T 3QN UX/UI Architect Competitive Isobar, Wells Street, W1T 3QN Junior Designer Competitive 360i, Central London Junior Creative Team Competitive 360i, Central London Creative Agency Producer at Mcgarrybowen Competitive Mcgarrybowen, London (Central), London (Greater) Senior Digital Marketing Officer £29,500 - £34,130 per annum plus £3,366 Inner London Weighting Allowance NSPCC, Weston House - London Sales Executive - Haymarket Leisure Group Dependent on Experience Haymarket Media Group, Twickenham, London (Greater)

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