Friday 20 January 2017

Marketers deserve credit for retailers' strong Christmas | Uber hit by $20m fine over misleading claims to drivers | George Soros predicts Brexit will be reversed

Campaign: Brands

Campaign: Brands
January 20, 2017
Brand news and analysis, powered by Marketing

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Marketers deserve credit for retailers' strong Christmas
Marketers deserve credit for retailers' strong Christmas

Craig Tuck

Retailers saw soaring Christmas sales figures yet December high street footfall was at its lowest level since records began, so how did they do it?

Uber hit by $20m fine over misleading claims to drivers
Uber hit by $20m fine over misleading claims to drivers

Simon Gwynn

A court in San Francisco has handed Uber a $20m (£16.2m) fine after the US Federal Trade Commission claimed the ride hailing app company misled its drivers about the potential amounts they could earn.

George Soros predicts Brexit will be reversed
George Soros predicts Brexit will be reversed

Simon Gwynn

Billionnaire investor George Soros referred to Donald Trump as a "would-be dictator" and predicted that the incoming US president would be a failure, in an address to business leaders and journalists at the World Economic Forum in Davos, Switzerland.

YouTube reveals its top 20 Super Bowl ads of all time
YouTube reveals its top 20 Super Bowl ads of all time

Ilyse Liffreing

Budweiser's 2014 "Puppy Love" is the platform's most viewed game ad.

Obamas throw open doors to the White House with VR
Obamas throw open doors to the White House with VR

Be On

Social video experts at Be On review "The people's house", the latest viral video from Oculus, Facebook and the White House.

Brand Film Festival London: Five brand films that moved the needle
Brand Film Festival London: Five brand films that moved the needle

Laura Stampler

As the first Brand Film Festival London approaches, we look at how Phillips, BMW, Intel, and others made pure entertainment with tangible results.

13 must-see brand films from 2016 to check out ahead of Brand Film Festival London
13 must-see brand films from 2016 to check out ahead of Brand Film Festival London

Diana Bradley & I-Hsien Sherwood

Ahead of the inaugural Brand Film Festival London, check out some of the finest cinematic storytelling on behalf of brands released this year.

Ask Bullmore: How do I keep our employees happy?
Ask Bullmore: How do I keep our employees happy?

Jeremy Bullmore

Almost all people are competitive, says Jeremy Bullmore, Campaign's resident agony uncle.

Wins this week: Bulmers, RNIB, Vistaprint
Wins this week: Bulmers, RNIB, Vistaprint

Staff

Campaign's weekly round-up of account moves across advertising, digital and media.

Navigating the complex world of attribution
Promoted
Navigating the complex world of attribution

Irina Pessin, data2decisions USA

In a world where digital is set to continue on its rapid growth trajectory, the media mix is becoming more digitised, and traditional business models are shifting toward the development of ecommerce

Challenge Byron Sharp and grow your brand
Promoted
Challenge Byron Sharp and grow your brand

Marie Oldham, VCCP

The pervasive Dr Sharp has sold thousands of copies of his book, How Brands Grow. However, many of us in advertising and marketing refuse to adopt the professor's arguments as sacrosanct

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