Monday, 9 January 2017

Tesco launches 'love stories' quality food campaign | AB InBev teams up with Keurig for in-home alcohol maker | Uber accused by users of 'cashing in' on London Tube strike

Campaign: Brands

Campaign: Brands
January 09, 2017
Brand news and analysis, powered by Marketing

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Tesco launches 'love stories' quality food campaign
Tesco launches 'love stories' quality food campaign

Omar Oakes

Tesco's new brand campaign aims to promote the supermarket giant's food quality credentials by introducing "food love stories" each month.

AB InBev teams up with Keurig for in-home alcohol maker
AB InBev teams up with Keurig for in-home alcohol maker

Matthew Chapman

Anheuser-Busch InBev has teamed up with Keurig Green Mountain to build an in-home alcohol maker.

Uber accused by users of 'cashing in' on London Tube strike
Uber accused by users of 'cashing in' on London Tube strike

Matthew Chapman

Uber has been accused of "cashing in" on the Tube strike in London after commuters were hit by huge surges in pricing.

Fitness First to offer Londoners free gym access during tube strike
Fitness First to offer Londoners free gym access during tube strike

Robert Smith

Fitness First is throwing open its doors open to Londoners on today amid strikes across the Underground.

Govt cuts funding for Girl Effect after Yegna girl band uproar
Govt cuts funding for Girl Effect after Yegna girl band uproar

Matthew Chapman

The Department for International Development has cut funding for Girl Effect, an organisation supporting girls in poverty that was set up by Nike's charitable arm and launched Ethiopian girl band Yegna.

Do brands care if bricks-and-mortars survive the Amazon era?
Do brands care if bricks-and-mortars survive the Amazon era?

Ilyse Liffreing

Retail experts at CES say the only thing that matters is connecting with consumers.

Why VR's new hand controllers will bring back the wow factor
Why VR's new hand controllers will bring back the wow factor

Michael Cable

Hand-tracking devices are bringing a whole new level of interactivity to virtual reality, writes the global VR technical director of Framestore.

At CES, Lyft, Airbnb, Toyota and Reddit deliberate the future of the sharing economy
At CES, Lyft, Airbnb, Toyota and Reddit deliberate the future of the sharing economy

Ilyse Liffreing

Category leaders say more partnerships are needed between brands and policymakers.

Minister denies lack of govt support for tech start-ups
Minister denies lack of govt support for tech start-ups

Omar Oakes

Matt Hancock, the digital and culture minister, has denied that the government is not doing enough to support UK start-ups at the Customer Electronics Show.

Tips from the top with Peter Souter
Promoted
Tips from the top with Peter Souter

Eleanor Hawkins

In Campaign's new video series, created in partnership with RedSofa, we speak to the influencers at the top of their game for tips to help aspiring creatives, copywriters and art directors climb up the ladder and up their ad-game.

Not advertising but
Promoted
Not advertising but "story-doing" as a force for good

Cloudfactory

Creative studio Cloudfactory loves to bring campaigns to life through a combination of brand acts and 'story-doing'

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