Tuesday, 24 January 2017

Jay Z's Tidal streaming service sells $200m stake to Sprint | Asda provides first party data to brands with UK launch of Walmart Exchange platform

Campaign: Media

Campaign: Media
January 24, 2017
Media news and analysis, powered by Media Week

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Jay Z's Tidal streaming service sells $200m stake to Sprint
Jay Z's Tidal streaming service sells $200m stake to Sprint

Simon Gwynn

Tidal, the high-end music streaming service owned by Jay Z, has sold a third of its business to US telecoms company Sprint.

Asda provides first party data to brands with UK launch of Walmart Exchange platform
Asda provides first party data to brands with UK launch of Walmart Exchange platform

Simon Gwynn

The Walmart group has extended its private ad exchange, Walmart Exchange, to its UK subsidiary Asda - giving Asda's suppliers access to its first-party data for the first time.

John Wittesaele appointed EMEA president of Xaxis
John Wittesaele appointed EMEA president of Xaxis

Emily Tan

WPP-owned programmatic media platform, Xaxis, has named managing director of Group M Connect, John Wittesaele as president, EMEA, reporting to global president, Nicolas Bidon.

Kingfisher consolidates bulk of European media into MEC
Kingfisher consolidates bulk of European media into MEC

Gurjit Degun

Kingfisher, the owner of B&Q, has retained MEC in the UK and appointed a further five markets to the agency following a competitive pitch process.

Brands can learn from tales of the unexpected
Brands can learn from tales of the unexpected

Richard Shotton

Why do advertisers follow convention when the evidence shows the power of being distinctive, Richard Shotton asks.

Trump inauguration: the behavioural signals
Trump inauguration: the behavioural signals

Tom Laranjo

Tom Laranjo compares Donald Trump's communication tactics with Barack Obama's.

Digital skills drove 2016 media M&A activity
Digital skills drove 2016 media M&A activity

Emily Tan

Nearly three-quarters (73%) of the 285 media and marketing deals that happened in the UK last year had a digital focus, according to a study by accountancy firm Kingston Smith.

Yahoo sale to Verizon faces delay amid data breach investigation
Yahoo sale to Verizon faces delay amid data breach investigation

Simon Gwynn

Yahoo's $4.8bn (£3.8bn) deal to offload its core business to Verizon is now not expected to be completed until the second quarter of 2017, the company said, as it announced fourth quarter results.

Trump billboard urges businesses to invest in outdoor advertising
Trump billboard urges businesses to invest in outdoor advertising

Simon Gwynn

An ad featuring the gurning face of newly inaugurated US president Donald Trump has appeared on a billboard site in Leeds.

The Thinkboxes: November/December 2016 shortlist
Promoted
The Thinkboxes: November/December 2016 shortlist

Thinkbox

Which TV adverts made the shortlist this month?

A Dutch view of the European project
Promoted
A Dutch view of the European project

Dan Colgan, BSUR

Independent international agency BSUR works with clients on a global scale and its Dutch sensibilities of being outward-looking and employing collective thinking inspire its work


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