Peace talks fuel hopes Discovery will keep channels on Sky ahead of midnight showdown | Mercedes reveals new agency model and brand strategy with spring campaign launch & more...

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Campaign: Brands January 31, 2017

Brand news and analysis, powered by Marketing LATEST Peace talks fuel hopes Discovery will keep channels on Sky ahead of midnight showdown Gideon Spanier Last-ditch peace talks have broken out between Discovery and Sky, fuelling hopes that a deal can be done to stop Discovery pulling its 12 channels from the Sky platform before a midnight deadline tonight. Mercedes reveals new agency model and brand strategy with spring campaign launch Emily Tan Mercedes-Benz will launch a global spring campaign by the brand's custom agency, Antoni, promoting its new range of compact cars. Procter & Gamble chief issues powerful media transparency rallying cry Staff Marc Pritchard, Procter & Gamble's influential global chief brand officer, has urged all parts of the marketing industry to come together to tackle media transparency in a keynote address to the US IAB Annual Leadership meeting in Florida yesterday (29 January). Read his full speech below. Bland British Airways could do with a lift Helen Edwards British Airways' catering move has reinforced its perception as fusty and straight. #BoycottStarbucks breaks out after CEO Schultz vows to hire 10,000 refugees Ilyse Liffreing The coffee chain is seeing a backlash on Twitter after taking a strong stance on Trump's immigration ban. Microsoft joins Amazon and Expedia in lawsuit against #muslimban Emily Tan Tech giants have joined Washington state government in a lawsuit against president Donald Trump's temporary immigration ban against seven Muslim nations. Amazon is primed for a social showdown with Apple Brad Fay and Maggie Fosdick The online retailer is stealing Apple's share of consumer conversations, write researchers at Engagement Labs. BT Sport determined to defend Champions League rights against Sky Emily Tan As BT Sport's three-year exclusive contract to broadcast the Uefa Champions League comes to a close, the broadcaster has said it is determined to continue the football rights deal. Are brands taking packaging seriously? John Tylee It has been dubbed "the silent salesman" whose customers condemn it for its wasteful ways as much as they value its help when choosing what to buy. Marketers get too caught up with creative and awards, says Three's digital chief Tom Malleschitz Marketers are here to present a product in a way that fulfils the desire of a customer, writes Tom Malleschitz. How ING's AI painting blurred data and creativity for a bank sponsorship "The next Rembrandt" campaign was a breakthrough in merging art and technology. Can Super Bowl success still change careers like it used to? I-Hsien Sherwood A shot at the Super Bowl can still be a game changer, but it won't cover for a bad book. Fight ad-blocking by building better products Zaid Al-Zaidy Brands can only fend off "adblockalypse" by truly helping people live better lives, writes Zaid Al-Zaidy, chief executive at Above & Beyond. Marketers can ensure a brand's purpose goes well beyond window dressing Richard Huntington It's quite possible that 2016 marked peak purpose. The year in which the idea of corporate or brand purpose reached its zenith. Watch: How NFL is engaging UK audiences ahead of the Super Bowl Georgina Brazier Campaign spoke to Sarah Swanson, marketing director of NFL UK, about the engagement activity during the lead up to the event as well as their forthcoming stadium partnership with Tottenham Hotspur. Promoted Blend, spend and mend: how to fix the broken purchase journey Liam Corcoran, Research Now Mobile may be first among equals - but a mixed strategy is best. Research Now's Liam Corcoran tells us why Promoted How to put your brand firmly in the driving seat Getmemedia Drive all day, party all night - this year's international Modball Rally is the perfect opportunity to accelerate your brand's performance If you are enjoying this bulletin, subscribe now to get even more news, analysis and insight from Campaign, including unrestricted access to campaignlive.co.uk. Click here for subscription options from just £37 a quarter. Campaign Jobs Marketing Manager - Retail £50k - £60k Silver Stone Search & Selection, Berkshire Communications Manager- business with a purpose for an exemplary writer £40k - 50k per year + benefits The Works Search Ltd, London (Central), London (Greater) Strategy Director - Global Brand & Design Agency £65,000 - £85,000 + bens package Ann Sharman Recruitment, London (Central), London (Greater) Senior Account Manager £competitive + Benefits Bray Leino, Filleigh, North Devon Senior Account Director £50000 - £70000 per annum The Great & The Good, London CRM Executive Competitive English National Opera, London User Experience Manager £Competitive + Benefits Costa, Holborn, London Customer Experience Lead £Competitive + Benefits Costa, Holborn, London Product Manager – Apps £Competitive + Benefits Costa, Holborn, London Content Producer - Haymarket Content Labs Dependent on Experience Haymarket Media Group, Twickenham, London (Greater)

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