Thursday, 12 January 2017

The year ahead for creativity | What's next for Saatchis | Snapchat and KFC reviews

Campaign: Agencies

Campaign: Agencies
January 12, 2017

LATEST

David Kolbusz: 2017 must see a return to genuine creativity
David Kolbusz: 2017 must see a return to genuine creativity

David Kolbusz

Don't be different for different's sake - let's go back to making truly great creative work that wins over consumers and sells products for brands.

What's next for Saatchi & Saatchi after Senior's departure
What's next for Saatchi & Saatchi after Senior's departure

Claire Beale

It's an end of an era for British advertising as Saatchi & Saatchi moves offices and the agency changes management. Campaign sat down with Robert Senior, Magnus Djaba and Arthur Sadoun to discuss what's ahead.

Snapchat opens talks with agencies ahead of UK push
Snapchat opens talks with agencies ahead of UK push

Omar Oakes

Snap, owner of instant-messaging service Snapchat, has contacted agencies ahead of the brand's first above-the-line campaign in the UK.

KFC launches creative review
KFC launches creative review

Simon Gwynn

KFC is reviewing its UK advertising account, which has been held by Bartle Bogle Hegarty for 15 years.

It's time for ad agencies to walk taller in 2017, says Lucky Generals' Calcraft
It's time for ad agencies to walk taller in 2017, says Lucky Generals' Calcraft

Helen Calcraft

It's time for our industry to walk taller. Embrace the uncertainty and tackle it with imagination and determination, Helen Calcraft advises.

Ogilvy & Mather captures Vodafone UK ad account
Ogilvy & Mather captures Vodafone UK ad account

Omar Oakes

Vodafone has moved its £50m UK creative account to Ogilvy & Mather London from its WPP stablemate Grey London.

Graeme Douglas joins Bountiful Cow to lead strategy
Graeme Douglas joins Bountiful Cow to lead strategy

Maisie McCabe

Graeme Douglas, TBWA\London former executive creative director, has joined Bountiful Cow, the media agency start-up backed by the7stars, as strategy partner.

Gird your loins for 2017
Gird your loins for 2017

Claire Beale

Damn us if we're not optimistic that this issue will be a guiding light for the next year in the marketing communications business.

IPA wades in on 'rigged' production pitches row
IPA wades in on 'rigged' production pitches row

Brittaney Kiefer

The IPA has defended the practice of agencies competing against production companies for their clients' budgets.

Virgin Atlantic and Virgin Holidays call CRM review
Virgin Atlantic and Virgin Holidays call CRM review

Omar Oakes

Virgin Atlantic and sister brand Virgin Holidays are launching their first joint CRM review.

Saatchi & Saatchi and Blue 449 top 2016 new-business tables
Saatchi & Saatchi and Blue 449 top 2016 new-business tables

Staff

Saatchi & Saatchi and Blue 449's capture of the £83m Asda account in April 2016 ensured both Publicis Groupe shops ended the year at the top of their respective new-business tables.

Robert Senior steps down from Saatchi & Saatchi
Robert Senior steps down from Saatchi & Saatchi

Claire Beale

Robert Senior, global chief executive of Saatchi & Saatchi, has resigned and is to be replaced by Magnus Djaba, UK chief executive of Saatchi & Saatchi Fallon.

One fifth of ad sector has lost business due to Brexit vote
One fifth of ad sector has lost business due to Brexit vote

Matthew Chapman

Over one in five companies in the UK advertising industry have already lost business or contracts as a result of the UK's vote to leave the EU.

Nils Leonard to chair first Brand Film Festival London
Nils Leonard to chair first Brand Film Festival London

Omar Oakes

Nils Leonard, the former chairman and chief creative officer of Grey London, is to chair the judging panel for the inaugural Brand Film Festival London.

Partners Andrews Aldridge hires Aaron Goldring as creative chief
Partners Andrews Aldridge hires Aaron Goldring as creative chief

Kate Magee

Partners Andrews Aldridge has appointed Aaron Goldring as its executive creative director.

Ex-MullenLowe boss Jamie Elliott named CEO of The Gate
Ex-MullenLowe boss Jamie Elliott named CEO of The Gate

Gurjit Degun

Jamie Elliott, former chief executive of MullenLowe London, has taken the same role at The Gate London.

Reza Ghaem-Maghami returns to Proximity
Reza Ghaem-Maghami returns to Proximity

Omar Oakes

Proximity has brought back former worldwide digital chief Reza Ghaem-Maghami as its first global chief strategy officer.

Zone notches up sixth acquisition as it buys digital consultancy Head
Zone notches up sixth acquisition as it buys digital consultancy Head

Matthew Chapman

Zone has acquired digital consultancy Head as it seeks to bolster its strategy, UX and technology capabilities.

Instagram introduces ads within Stories
Instagram introduces ads within Stories

Ilyse Liffreing

Airbnb, McDonald's, Nike and BuzzFeed are testing full-screen ads.

Beattie CEO says sexism storm around Kevin Roberts 'irrelevant' to his new role
Beattie CEO says sexism storm around Kevin Roberts 'irrelevant' to his new role

Sam Burne James

"We're a meritocratic business, and so what matters is if you're good enough to do the job," says CEO.

Smile, you're on camera
Promoted
Smile, you're on camera

Eleanor Thornton-Firkin, Ipsos Connect UK

We already know the mood people are in affects their spending, but facial coding technology is pushing emotion-led marketing to a much higher level

The Work

Babylon
Babylon "Don't ask the internet. Ask a real doctor" by Ogilvy & Mather London

It's an all-too familiar scenario: you Google a minor health symptom only to fall down an internet rabbit hole and become convinced you're stricken with a terminal disease.

Challenge Byron Sharp and grow your brand
Promoted
Challenge Byron Sharp and grow your brand

Marie Oldham

The pervasive Dr Sharp has sold thousands of copies of his book, How Brands Grow. However, many of us in advertising and marketing refuse to adopt the professor's arguments as sacrosanct

Campaign Jobs
Head of New Business & Managing Partner - Creative Agency £70000 - £80000 per annum + bonus Ultimate Asset, London
Global Business Director, Media Agency - Fashion £60000 - £70000 per annum + Great Agency Benefits Ultimate Asset, West End, London
Creative Director - brand comms agency £65-75k plus benefits The Jefferson Group, Liverpool, Merseyside
Team Assistant Competitive Isobar, Wells Street, W1T 3QN
UX/UI Architect Competitive Isobar, Wells Street, W1T 3QN
Junior Designer Competitive 360i, Central London
Junior Creative Team Competitive 360i, Central London
Creative Agency Producer at Mcgarrybowen Competitive Mcgarrybowen, London (Central), London (Greater)
Creative artworker 25-35k dependent on experience. Verve Marketing London Ltd, London (Greater)
Creative Director Competitive + Bonus Mind Gym, London (West), London (Central)
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