The year ahead for creativity | What's next for Saatchis | Snapchat and KFC reviews

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Campaign: Agencies January 12, 2017

LATEST David Kolbusz: 2017 must see a return to genuine creativity David Kolbusz Don't be different for different's sake - let's go back to making truly great creative work that wins over consumers and sells products for brands. What's next for Saatchi & Saatchi after Senior's departure Claire Beale It's an end of an era for British advertising as Saatchi & Saatchi moves offices and the agency changes management. Campaign sat down with Robert Senior, Magnus Djaba and Arthur Sadoun to discuss what's ahead. Snapchat opens talks with agencies ahead of UK push Omar Oakes Snap, owner of instant-messaging service Snapchat, has contacted agencies ahead of the brand's first above-the-line campaign in the UK. KFC launches creative review Simon Gwynn KFC is reviewing its UK advertising account, which has been held by Bartle Bogle Hegarty for 15 years. It's time for ad agencies to walk taller in 2017, says Lucky Generals' Calcraft Helen Calcraft It's time for our industry to walk taller. Embrace the uncertainty and tackle it with imagination and determination, Helen Calcraft advises. Ogilvy & Mather captures Vodafone UK ad account Omar Oakes Vodafone has moved its £50m UK creative account to Ogilvy & Mather London from its WPP stablemate Grey London. Graeme Douglas joins Bountiful Cow to lead strategy Maisie McCabe Graeme Douglas, TBWA\London former executive creative director, has joined Bountiful Cow, the media agency start-up backed by the7stars, as strategy partner. Gird your loins for 2017 Claire Beale Damn us if we're not optimistic that this issue will be a guiding light for the next year in the marketing communications business. IPA wades in on 'rigged' production pitches row Brittaney Kiefer The IPA has defended the practice of agencies competing against production companies for their clients' budgets. Virgin Atlantic and Virgin Holidays call CRM review Omar Oakes Virgin Atlantic and sister brand Virgin Holidays are launching their first joint CRM review. Saatchi & Saatchi and Blue 449 top 2016 new-business tables Staff Saatchi & Saatchi and Blue 449's capture of the £83m Asda account in April 2016 ensured both Publicis Groupe shops ended the year at the top of their respective new-business tables. Robert Senior steps down from Saatchi & Saatchi Claire Beale Robert Senior, global chief executive of Saatchi & Saatchi, has resigned and is to be replaced by Magnus Djaba, UK chief executive of Saatchi & Saatchi Fallon. One fifth of ad sector has lost business due to Brexit vote Matthew Chapman Over one in five companies in the UK advertising industry have already lost business or contracts as a result of the UK's vote to leave the EU. Nils Leonard to chair first Brand Film Festival London Omar Oakes Nils Leonard, the former chairman and chief creative officer of Grey London, is to chair the judging panel for the inaugural Brand Film Festival London. Partners Andrews Aldridge hires Aaron Goldring as creative chief Kate Magee Partners Andrews Aldridge has appointed Aaron Goldring as its executive creative director. Ex-MullenLowe boss Jamie Elliott named CEO of The Gate Gurjit Degun Jamie Elliott, former chief executive of MullenLowe London, has taken the same role at The Gate London. Reza Ghaem-Maghami returns to Proximity Omar Oakes Proximity has brought back former worldwide digital chief Reza Ghaem-Maghami as its first global chief strategy officer. Zone notches up sixth acquisition as it buys digital consultancy Head Matthew Chapman Zone has acquired digital consultancy Head as it seeks to bolster its strategy, UX and technology capabilities. Instagram introduces ads within Stories Ilyse Liffreing Airbnb, McDonald's, Nike and BuzzFeed are testing full-screen ads. Beattie CEO says sexism storm around Kevin Roberts 'irrelevant' to his new role Sam Burne James "We're a meritocratic business, and so what matters is if you're good enough to do the job," says CEO. Promoted Smile, you're on camera Eleanor Thornton-Firkin, Ipsos Connect UK We already know the mood people are in affects their spending, but facial coding technology is pushing emotion-led marketing to a much higher level The Work Babylon "Don't ask the internet. Ask a real doctor" by Ogilvy & Mather London It's an all-too familiar scenario: you Google a minor health symptom only to fall down an internet rabbit hole and become convinced you're stricken with a terminal disease. Promoted Challenge Byron Sharp and grow your brand Marie Oldham The pervasive Dr Sharp has sold thousands of copies of his book, How Brands Grow. However, many of us in advertising and marketing refuse to adopt the professor's arguments as sacrosanct Campaign Jobs Head of New Business & Managing Partner - Creative Agency £70000 - £80000 per annum + bonus Ultimate Asset, London Global Business Director, Media Agency - Fashion £60000 - £70000 per annum + Great Agency Benefits Ultimate Asset, West End, London Creative Director - brand comms agency £65-75k plus benefits The Jefferson Group, Liverpool, Merseyside Team Assistant Competitive Isobar, Wells Street, W1T 3QN UX/UI Architect Competitive Isobar, Wells Street, W1T 3QN Junior Designer Competitive 360i, Central London Junior Creative Team Competitive 360i, Central London Creative Agency Producer at Mcgarrybowen Competitive Mcgarrybowen, London (Central), London (Greater) Creative artworker 25-35k dependent on experience. Verve Marketing London Ltd, London (Greater) Creative Director Competitive + Bonus Mind Gym, London (West), London (Central)

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