Thursday 26 January 2017

Max Factor calls review | Saatchis wins HSBC | BAME staff representation fails to improve

Campaign Breakfast Briefing

Campaign Breakfast Briefing
January 26, 2017

Latest

Max Factor calls ad review following Coty acquisition
Max Factor calls ad review following Coty acquisition

Omar Oakes

Max Factor has kicked off a review of its global advertising requirements after Procter & Gamble sold the brand to Coty last year.

Saatchi & Saatchi scoops HSBC global advertising
Saatchi & Saatchi scoops HSBC global advertising

Gurjit Degun

HSBC has awarded its global brand creative account to Saatchi & Saatchi, replacing J Walter Thompson, after a competitive pitch process.

BAME staff representation fails to improve in adland
BAME staff representation fails to improve in adland

Kate Magee

Adland's record on ethnic diversity has taken a step backwards in the past year, according to the latest research from Campaign and the IPA.

Diageo revenues soar on marketing effectiveness and Brexit exchange rate boost
Diageo revenues soar on marketing effectiveness and Brexit exchange rate boost

Simon Gwynn

Drinks giant Diageo reported global sales up 14.5% to £6.4bn in the second half of 2016, thanks in large part to the strengthening of the dollar and Euro relative to the pound.

A fifth of UK agencies lost business due to Brexit
A fifth of UK agencies lost business due to Brexit

Emily Tan

A survey of 200 advertising businesses about Brexit found that 22% reported lost business or contracts after the vote to leave the European Union, and 62% felt the decision had negatively impacted their outlook.

Havas London wins Carling creative account
Havas London wins Carling creative account

Simon Gwynn

Molson Coors has appointed Havas London to the creative account for Carling, one of the biggest selling beers in the UK.

Google took down 1.7bn 'bad ads' in 2016
Google took down 1.7bn 'bad ads' in 2016

Emily Tan

Thanks to an expanded set of policies and improved technology, Google took down 1.7bn bad ads last year, more than double the number it took down in 2015, according to its Bad Ads Report.

How to put your brand firmly in the driving seat
Promoted
How to put your brand firmly in the driving seat

Getmemedia

Drive all day, party all night - this year's international Modball Rally is the perfect opportunity to accelerate your brand's performance

The humans of adland
Promoted
The humans of adland

Georganna Simpson

Campaign gathers the industry's most inspiring individuals to share their greatest out-of-work achievements...

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