Thursday, 26 January 2017

Adland steps backwards on diversity | Max Factor calls review | Saatchis wins HSBC

Campaign: Agencies

Campaign: Agencies
January 26, 2017

LATEST

This is adland '17: Part two: Ethnicity
This is adland '17: Part two: Ethnicity

Kate Magee

Our latest research reveals that, although ethnic diversity is improving at a junior level, the industry is still a long way from our target of 15% BAME employees in the top two tiers of creative and media agencies.

Here's to you, Mrs Robinson: 'mother of modern advertising' paves way for diversity
Here's to you, Mrs Robinson: 'mother of modern advertising' paves way for diversity

Amir Kassaei

Because she was given an opportunity, Phyllis Robinson went on to become 'the mother of modern advertising'. It's a tale that should inspire us all.

Max Factor calls ad review following Coty acquisition
Max Factor calls ad review following Coty acquisition

Omar Oakes

Max Factor has kicked off a review of its global advertising requirements after Procter & Gamble sold the brand to Coty last year.

Saatchi & Saatchi scoops HSBC global advertising
Saatchi & Saatchi scoops HSBC global advertising

Gurjit Degun

HSBC has awarded its global brand creative account to Saatchi & Saatchi, replacing J Walter Thompson, after a competitive pitch process.

BAME staff representation fails to improve in adland
BAME staff representation fails to improve in adland

Kate Magee

Adland's record on ethnic diversity has taken a step backwards in the past year, according to the latest research from Campaign and the IPA.

Ferrero Rocher kicks off UK ad contest
Ferrero Rocher kicks off UK ad contest

Omar Oakes

Ferrero Rocher, the chocolate brand, is reviewing its UK creative account.

Ad industry's pace of change on diversity is too slow
Ad industry's pace of change on diversity is too slow

Claire Beale

Almost half-a-century after a woman first became copy chief at one of the best ad agencies, still only 11% of creative directors are women.

A fifth of UK agencies lost business due to Brexit
A fifth of UK agencies lost business due to Brexit

Emily Tan

A survey of 200 advertising businesses about Brexit found that 22% reported lost business or contracts after the vote to leave the European Union, and 62% felt the decision had negatively impacted their outlook.

Center Parcs rethinks ad agency line-up
Center Parcs rethinks ad agency line-up

Omar Oakes

Center Parcs, the UK holiday-park operator, has opened talks with agencies as it reviews its advertising account.

New-business reviews fell in 2016 amid uncertainty
New-business reviews fell in 2016 amid uncertainty

Simon Gwynn

New business declined in 2016 due to a lack of confidence among brands in the wake of the Brexit referendum, AAR's New Business Pulse shows.

Havas London wins Carling creative account
Havas London wins Carling creative account

Simon Gwynn

Molson Coors has appointed Havas London to the creative account for Carling, one of the biggest selling beers in the UK.

Google took down 1.7bn 'bad ads' in 2016
Google took down 1.7bn 'bad ads' in 2016

Emily Tan

Thanks to an expanded set of policies and improved technology, Google took down 1.7bn bad ads last year, more than double the number it took down in 2015, according to its Bad Ads Report.

Grey and Mindshare open personalised live ad arm
Grey and Mindshare open personalised live ad arm

Kate Magee

WPP agencies Grey London and Mindshare have partnered to launch a division to create personalised live ads.

A view from Dave Trott: Data can't think
A view from Dave Trott: Data can't think

Dave Trott

The Boeing 767 was the most sophisticated airliner of its day.

What Labour lacks is a clear message
What Labour lacks is a clear message

Maisie McCabe

Unless Corbyn stops distracting the press and public with his mixed signals, the party's marketing strategy has little chance of success.

#CEFuture Leaders event set for March
#CEFuture Leaders event set for March

Nicola Kemp

Creative Equals has partnered the IPA, D&AD, SheSays, ethnic-minority diversity initiative Stripes, PrideAM, Creative Social and Campaign to launch an event for promising female creatives.

Remainers are 'changing mind' about Brexit despite hit to ad industry.
Remainers are 'changing mind' about Brexit despite hit to ad industry.

Emily Tan

Staunch Remainers are changing their mind about Brexit now that the UK is leaving the European Union, ad industry bosses were told.

John Malkovich meets an identically named nemesis in Squarespace Super Bowl teaser
John Malkovich meets an identically named nemesis in Squarespace Super Bowl teaser

I-Hsien Sherwood

The actor swears to take back his domain name from a fishy interloper

The Thinkboxes: November/December 2016 shortlist
Promoted
The Thinkboxes: November/December 2016 shortlist

Thinkbox

Which TV adverts made the shortlist this month?

The Work

Pick of the week: Sainsbury's
Pick of the week: Sainsbury's "Food dancing" by Wieden & Kennedy

Brittaney Kiefer

Brittaney Kiefer is charmed by Wieden & Kennedy's debut work for Sainsbury's.

Turkey of the week: Belvita
Turkey of the week: Belvita "Good mornings" by Jésus et Gabriel

Simon Gwynn

Simon Gwynn finds Belvita's new ads nauseating.

FutureVision: All roads lead to intelligence
Promoted
FutureVision: All roads lead to intelligence

R/GA

The technology already in cars today is laying the foundation for a fully autonomous future, and with the rapid advancement of machine learning, it's only a matter of time before we arrive...

Campaign Jobs
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Senior Account Manager, luxury branding and design agency £32000 - £38000 per annum Gabriele Skelton, London
Digital Strategy Director, £80K - Media Agency £75000 - £80000 per annum + Great Agency Benefits Ultimate Asset, London
Agency Account Director - high impact ad tech £65000 - £75000 per annum + bonus Ultimate Asset, West End, London
Strategy Director - Global Brand & Design Agency £65,000 - £85,000 + bens package Ann Sharman Recruitment, London (Central), London (Greater)
Creative Director Competitive + Benefits April-Six, London (Central), London (Greater)
Brand Strategist Up to 70k Socially Powerful, London (Greater)
Digital Project Manager/Producer Competitive 360i, London, W1T 7AA
Integrated Designer Competitive+ Benefits OLIVER Group, Glasgow, Glasgow City
Creator (Digital Designer) Competitive+ Benefits OLIVER Group, Rotterdam
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