Saturday, 14 January 2017

Saturday edition: What's next for Saatchi & Saatchi | Snapchat in agency talks | Tesco launches food love stories

Campaign: Agencies

Campaign: Agencies
January 14, 2017

MOST READ

What's next for Saatchi & Saatchi after Senior's departure
What's next for Saatchi & Saatchi after Senior's departure

Claire Beale

It's an end of an era for British advertising as Saatchi & Saatchi moves offices and the agency changes management. Campaign sat down with Robert Senior, Magnus Djaba and Arthur Sadoun to discuss what's ahead.

Tesco launches 'love stories' quality food campaign
Tesco launches 'love stories' quality food campaign

Omar Oakes

Tesco's new brand campaign aims to promote the supermarket giant's food quality credentials by introducing "food love stories" each month.

Snapchat opens talks with agencies ahead of UK push
Snapchat opens talks with agencies ahead of UK push

Omar Oakes

Snap, owner of instant-messaging service Snapchat, has contacted agencies ahead of the brand's first above-the-line campaign in the UK.

Robert Senior steps down from Saatchi & Saatchi
Robert Senior steps down from Saatchi & Saatchi

Claire Beale

Robert Senior, global chief executive of Saatchi & Saatchi, has resigned and is to be replaced by Magnus Djaba, UK chief executive of Saatchi & Saatchi Fallon.

Ad sales director disqualified for ten years
Ad sales director disqualified for ten years

Simon Gwynn

A woman has been banned from serving as a company director for ten years by The Insolvency Service, after an investigation uncovered a string of malpractice by her ad sales business.

Ikea invites people to 'win at sleeping' by reclaiming the bedroom
Ikea invites people to 'win at sleeping' by reclaiming the bedroom

Matthew Chapman

Ikea is encouraging the nation to enjoy a better night's sleep by reclaiming the bedroom as a place of rest with a 'win at sleeping' integrated campaign.

Scooby-Doo fronts Halifax's latest ad
Scooby-Doo fronts Halifax's latest ad

Omar Oakes

Scooby-Doo is the latest Hanna-Barbera cartoon character to feature in a campaign for Halifax, as the canine detective and his pal Shaggy find out about the bank's reward scheme.

Ogilvy & Mather captures Vodafone UK ad account
Ogilvy & Mather captures Vodafone UK ad account

Omar Oakes

Vodafone has moved its £50m UK creative account to Ogilvy & Mather London from its WPP stablemate Grey London.

KFC launches creative review
KFC launches creative review

Simon Gwynn

KFC is reviewing its UK advertising account, which has been held by Bartle Bogle Hegarty for 15 years.

Kevin Roberts returns after gender comments controversy with new chairman role
Kevin Roberts returns after gender comments controversy with new chairman role

Simon Gwynn

Saatchi & Saatchi's controversial former global chief executive and chairman Kevin Roberts has been appointed by PR company Beattie Communications as chairman.

Rolls-Royce seeks agencies for integrated creative brief
Rolls-Royce seeks agencies for integrated creative brief

Omar Oakes

Rolls-Royce has begun talks with ad agencies over an integrated creative brief for brand and digital advertising.

10 female directors you should know
10 female directors you should know

Andy Fowler

After pledging to include a female director in every three-way pitch, Brothers and Sisters' Andy Fowler names the ones to watch.

Graeme Douglas joins Bountiful Cow to lead strategy
Graeme Douglas joins Bountiful Cow to lead strategy

Maisie McCabe

Graeme Douglas, TBWA\London former executive creative director, has joined Bountiful Cow, the media agency start-up backed by the7stars, as strategy partner.

Pedro Avery departs Havas Sport & Entertainment as it merges into group
Pedro Avery departs Havas Sport & Entertainment as it merges into group

Omar Oakes

Havas Sports & Entertainment is going to be integrated into the wider Havas group, as its chief executive Pedro Avery steps down.

SheSays elects Casey Bird as first president
SheSays elects Casey Bird as first president

Brittaney Kiefer

SheSays, the mentorship and events organisation for women in the creative industry, has elected Casey Bird as its first president.

Navigating the complex world of attribution
Promoted
Navigating the complex world of attribution

Irina Pessin, data2decisions USA

In a world where digital is set to continue on its rapid growth trajectory, the media mix is becoming more digitised, and traditional business models are shifting toward the development of ecommerce

Blend, spend and mend: how to fix the broken purchase journey
Promoted
Blend, spend and mend: how to fix the broken purchase journey

Liam Corcoran, Research Now

Mobile may be first among equals - but a mixed strategy is best. Research Now's Liam Corcoran tells us why

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