Daily Mail pulls out of joint newspaper ad sales initiative Project Rio | 67 agencies named on government's tactical roster

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Campaign: Media January 17, 2017

Media news and analysis, powered by Media Week LATEST Daily Mail pulls out of joint newspaper ad sales initiative Project Rio Gideon Spanier The Daily Mail has pulled out of an industry-wide plan to pool newspaper ad sales, dealing a major blow to the initiative. 67 agencies named on government's tactical roster Omar Oakes & Sam Burne James The Cabinet Office has confirmed the second and final list of agencies on its new "communications services" roster for tactical campaigns. Sorrell: Davos 'bubble' failed to predict Trump victory Omar Oakes The world's business elite failed to predict Donald Trump's US election victory because they are in a Davos "bubble", Sir Martin Sorell said this morning. Mobile must finally come first in 2017 James Hilton With mobile spend now topping desktop and consumers devoting ever-more time to their handset, agencies and brands need to start putting mobile top of mind. Fake news and Brexit put news brands in peril Chris Walsh If the path facing news brands wasn't already perilous enough, further stumbling blocks in the form of Brexit and fake news have arisen. Why 2017 will be transformational for outdoor Stuart Taylor Advancing technology and better use of data are transforming digital screens that look good into personalised environments that directly engage and prompt consumers. Watch: Piccadilly Lights switch off for months of redevelopment Omar Oakes and Georgina Brazier The iconic Piccadilly Lights were switched off this morning as works begin on a major redevelopment. BT 'declares war' on nuisance calls with launch of Call Protect service Simon Gwynn BT is promising to block up to 31 million nuisance calls a week with a new service that automatically diverts them to a junk voicemail box. Promoted Planned, sealed, delivered: how to build effective mail marketing campaigns Getmemedia A new online tool that does the heavy data-lifting and sharpens your direct mail activity... Promoted Blend, spend and mend: how to fix the broken purchase journey Liam Corcoran, Research Now Mobile may be first among equals - but a mixed strategy is best. Research Now's Liam Corcoran tells us why Campaign Jobs Senior Planner Competitive Scorch London, London Account Director Competitive Scorch London, London Comms Planning Manager Competitive Carat, NW1 3BF, London (Greater) Associate Client Director (DR/Comms Specialist) Competitive Carat, NW1 3BF, London (Greater) Celebrity Liaison and Press Officer £30,316 (Inclusive of London Weighting) The Zoological Society of London (ZSL), Camden, London Sales Executive - Horticulture Week Jobs Dependent on Experience + Commission Haymarket Media Group, Twickenham, London (Greater) Sales Executive - Third Sector Recruitment Dependent on Experience + Commission Haymarket Media Group, Twickenham, London (Greater) Sales Executive - Haymarket Leisure Group Dependent on Experience Haymarket Media Group, Twickenham, London (Greater) Senior Digital Marketing Officer £29,500 - £34,130 per annum plus £3,366 Inner London Weighting Allowance NSPCC, Weston House - London UX and Experience Account Director - Digital Agency - London £55000.00 - £60000.00 per annum + benefits DNA Recruit, London

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