Store wars: essential viewing for 2017 | Moneysupermarket.com tops ASA's most complained about ads for second year running | Brands wasted more than £600m on unseen ads last year

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Campaign: Brands January 19, 2017

Brand news and analysis, powered by Marketing LATEST Store wars: essential viewing for 2017 Maisie McCabe It will be fascinating to see how retailers square up against rivals on- and off-screen in the months ahead as they prepare for Brexit Britain. Moneysupermarket.com tops ASA's most complained about ads for second year running Omar Oakes Moneysupermarket.com's advertising was the most complained about for the second year running, according to the Advertising Standards Authority. Brands wasted more than £600m on unseen ads last year Emily Tan Advertisers in the UK spent about £606m to pay for online ads last year that were not in view for the one second recommended by the IAB and Media Ratings Council. Always-on shoppers suffer from January sales fatigue Nicola Kemp Businesses could be risking their brand equity through an over-reliance on discounting in January, according to research conducted by Campaign with digital insights company Toluna. Bulmers kicks off creative overhaul by hiring O&M Omar Oakes Bulmers is refreshing its advertising strategy after appointing Ogilvy & Mather to its UK ad account. The WPP agency won the business after a competitive pitch process. Tesco hires Mindshare's Nick Ashley as first head of media Omar Oakes Tesco has hired Mindshare's veteran chief client officer Nick Ashley to be the supermarket's first head of media. Labour lays into Tory handling of the NHS in first film by Krow Simon Gwynn The Labour party's new political party broadcast features a woman walking around an empty hospital in an effort to draw attention to what critics of the government are calling a crisis in the National Health Service. Brexit fears hurting business confidence Simon Gwynn Brands should not be thrown off course by uncertainty around Brexit, industry figures have said, after the latest IPA Bellwether Report found that while marketing budgets are likely to grow in the long term, marketers' confidence is falling. Lucozade thinks big in hunt for new senior marketer Simon Gwynn Soft drinks company Lucozade Ribena Suntory has taken an unusual approach to finding a new head of marketing by advertising the vacancy on a billboard on the side of the M4 in London. Tesco enjoys sharp improvement in BrandIndex 'buzz' ranking Simon Gwynn Tesco and Morrisons were among the most improved brands in the latest BrandIndex from YouGov, which measures the "buzz" around a brand. Brand Film Festival London: How to make an effective brand film Chris Daniels Ahead of the inaugural Brand Film Festival London, Chris Daniels talks to the people behind brand films such as BMW's The Escape and Samsung's A Fighting Chance and identifies the secret sauce that lured then engaged viewers. Promoted Tips from the top with Peter Souter Eleanor Hawkins In Campaign's new video series, created in partnership with RedSofa, we speak to the influencers at the top of their game for tips to help aspiring creatives, copywriters and art directors climb up the ladder and up their ad-game. Promoted Planned, sealed, delivered: how to build effective mail marketing campaigns Getmemedia A new online tool that does the heavy data-lifting and sharpens your direct mail activity... Campaign Jobs Senior Account Manager £competitive + Benefits Bray Leino, Filleigh, Barnstaple Senior Account Director £50000 - £70000 per annum The Great & The Good, London Head of Communications and Marketing £50,000 - £60,000 per annum + benefits Education Support Partnership, London (Central), London (Greater) New Business Director Depending on Experience Barcroft Media, London (Central), London (Greater) Marketing Campaign Manager Competitive + Benefits SelectScience, Corston, Bath Project Director (FTC) £40-45,000 pro rata, per annum + comprehensive benefits package The Real Adventure Unlimited..., Bristol (City Centre), City of Bristol Head of Marketing £60 - £70k (equivalent temp rate) The Careers & Enterprise Company, London (Central), London (Greater) Marketing Manager £40 - £50k (equivalent temp rate) The Careers & Enterprise Company, London (Central), London (Greater) Overseas Specialist Communication Advisor £31,553 - £37,074 Home Office, Beijing, China Sales Executive - Haymarket Leisure Group Dependent on Experience Haymarket Media Group, Twickenham, London (Greater)

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