Thursday, 12 January 2017

What's next for Saatchi & Saatchi after Senior's departure? | Snapchat opens talks with agencies ahead of UK push

Campaign 18:05

Campaign 18:05
January 12, 2017
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What's next for Saatchi & Saatchi after Senior's departure
What's next for Saatchi & Saatchi after Senior's departure

Claire Beale

It's an end of an era for British advertising as Saatchi & Saatchi moves offices and the agency changes management. Campaign sat down with Robert Senior, Magnus Djaba and Arthur Sadoun to discuss what's ahead.

Tech
Smart brands know CES is where consumer comes first
Smart brands know CES is where consumer comes first

Simon Gwynn

Brands should be wary of investing heavily in tech gimmicks, industry figures warned after electronics show CES in Las Vegas once again showcased a wealth of sci-fi-tinged devices.

Advertising
Snapchat opens talks with agencies ahead of UK push
Snapchat opens talks with agencies ahead of UK push

Omar Oakes

Snap, owner of instant-messaging service Snapchat, has contacted agencies ahead of the brand's first above-the-line campaign in the UK.

Marketing
David Wheldon predicts the year ahead for marketing
David Wheldon predicts the year ahead for marketing

David Wheldon

Brands need to re-earn trust, focus on the fundamentals of marketing and communications, and combine art and science to truly deliver for their customers.

Media
Graeme Douglas joins Bountiful Cow to lead strategy
Graeme Douglas joins Bountiful Cow to lead strategy

Maisie McCabe

Graeme Douglas, TBWA\London former executive creative director, has joined Bountiful Cow, the media agency start-up backed by the7stars, as strategy partner.

 

Also in the news
Ogilvy & Mather captures Vodafone UK ad account

Vodafone has moved its £50m UK creative account to Ogilvy & Mather London from its WPP stablemate Grey London.

KFC launches creative review

KFC is reviewing its UK advertising account, which has been held by Bartle Bogle Hegarty for 15 years.

David Kolbusz: 2017 must see a return to genuine creativity

Don't be different for different's sake - let's go back to making truly great creative work that wins over consumers and sells products for brands.

Carat MD Matthew Landeman talks street
Promoted
Carat MD Matthew Landeman talks street

Matthew Landeman, Carat

We ask judges of the Campaign and Clear Channel Outdoor Media Awards what inspires them most about outdoor

November's Aerial Awards winner: IKEA 'Don't have a nightmare this Christmas'
Promoted
November's Aerial Awards winner: IKEA 'Don't have a nightmare this Christmas'

Radiocentre

Casting is everything for November's winner...

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