Procter & Gamble chief issues powerful media transparency rallying cry | UK adspend forecasts downgraded despite £5bn third quarter

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Campaign: Media January 31, 2017

Media news and analysis, powered by Media Week LATEST Procter & Gamble chief issues powerful media transparency rallying cry Staff Marc Pritchard, Procter & Gamble's influential global chief brand officer, has urged all parts of the marketing industry to come together to tackle media transparency in a keynote address to the US IAB Annual Leadership meeting in Florida yesterday (29 January). Read his full speech below. UK adspend forecasts downgraded despite £5bn third quarter Simon Gwynn UK adspend growth will be weaker in 2017 as the surge in digital spend slows down. The Specialist Works' Lewcock hands CEO role to Woolley to drive US expansion Gideon Spanier The Specialist Works' founder Jim Lewcock is handing his chief executive's role to Martin Woolley as the 14-year-old independent agency seeks to drive further expansion after hitting £100m in billings last year. Holding company chiefs speak out against Trump immigration ban I-Hsien Sherwood John Wren, Michael Roth and Martin Sorrell vow to protect their workers from executive order restricting immigration from seven countries. Nine in ten advertisers review programmatic contracts for more transparency Emily Tan The transparency controversy that broke last year has driven nearly nine in ten advertisers to review and reset contracts, research has revealed. Diary of an agency start-up: The importance of culture and getting paid early Henry Daglish Henry Daglish, the founder of Bountiful Cow, is writing a diary for Campaign about his media agency start-up. This is his fourth instalment. Promoted FutureVision: Redefining luxury for a self-driving future R/GA Mark Aikman, general manager of marketing services at Mercedes-Benz USA, discusses the luxury brand's latest E-Class, its personalised connected car smartphone app, Mercedes Me, and the future of cars with R/GA's Mercedes-Benz USA business lead, Helder Santo Promoted Smile, you're on camera Eleanor Thornton-Firkin, Ipsos Connect UK We already know the mood people are in affects their spending, but facial coding technology is pushing emotion-led marketing to a much higher level If you are enjoying this bulletin, subscribe now to get even more news, analysis and insight from Campaign, including unrestricted access to campaignlive.co.uk. Click here for subscription options from just £37 a quarter. Campaign Jobs Agency Sales - Mobile DSP - not a start up £40000 - £60000 per annum + negotiable, and bonus Ultimate Asset, London, West End Deputy News Editor Up to £30,000 + benefits b3-media, West Sussex Creative Solutions Manager-Award Winning Team-Major Publisher £55000 - £58000 per annum + commission and benefits Ultimate Asset, London EMEA Business Development Director - video SSP £65000 - £70000 per annum + bonus Ultimate Asset, London, West End Business Development Manager - Client Direct Digital Sales £50000 - £60000 per annum + commission and benefits Ultimate Asset, London Content Producer - Haymarket Content Labs Dependent on Experience Haymarket Media Group, Twickenham, London (Greater) Marketing Assistant Dependent on Experience Haymarket Media Group, Twickenham, London (Greater) Senior Planner Competitive Scorch London, London Sales Executive - Third Sector Recruitment Dependent on Experience + Commission Haymarket Media Group, Twickenham, London (Greater) Sales Executive - Horticulture Week Jobs Dependent on Experience + Commission Haymarket Media Group, Twickenham, London (Greater)

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