Sainsbury's unveils 'step change' in advertising with new food campaign | Dentsu investigation shows scale of improper digital transactions

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Campaign 18:05 January 18, 2017

The five things you need to know today Most read Sainsbury's unveils 'step change' in advertising with new food campaign Kate Magee Sainsbury's has unveiled an energetic and joyful food-focused campaign that marks a "step change" in its advertising strategy. Tech After ten years of iPhone, is it the beginning of the end for smartphones? Mel Exon Once there is a viable alternative, I suspect we will drop our handheld device, says the chief executive of Sunshine. Advertising Dentsu investigation shows scale of improper digital transactions David Blecken Internal scrutiny has found nearly 1,000 cases of improper practice in the handling of digital advertising clients. Marketing Unilever calls on leaders to drive fight against stereotyping Simon Gwynn Unilever's chief executive, Paul Polman, and chief marketing officer, Keith Weed, have called on political and business leaders to recognise the effect of stereotyping and take action to tackle it. Media UKTV and Channel 4 strike £1bn-plus ad sales deal Omar Oakes and Gideon Spanier UKTV has extended its ad sales deal with Channel 4 for at least another five years. Also in the news Brand Film Festival London: How to make an effective brand film Ahead of the inaugural Brand Film Festival London, Chris Daniels talks to the people behind brand films such as BMW's The Escape and Samsung's A Fighting Chance and identifies the secret sauce that lured then engaged viewers. Movers and shakers: Sainsbury's, Twitter, Bountiful Cow, Condé Nast, Adam & Eve/DDB and more Campaign's round-up of the hires, departures and promotions across the industry. Marketing budgets rise despite four-year low in industry confidence UK adspend will fall 0.7% in 2017 before growing the same amount in 2018, according to the latest IPA Bellwether Report. Promoted The humans of adland Georganna Simpson Campaign gathers the industry's most inspiring individuals to share their greatest out-of-work achievements... Promoted Emotional data vs human emotions Tamara Littleton, The Social Element Brands need data to understand human emotion - and humans to understand the emotional data that will help them maximise effectiveness Campaign Jobs Creative Director Competitive + Benefits April-Six, London (Central), London (Greater) Creative Artworker £28,000 - 32,000 Dahling Ltd, London (Central), London (Greater) Head of Influencer Marketing & Co-Creation £55000 per annum + exceptional benefits The Great & The Good, London Marketing Campaign Manager Competitive + Benefits SelectScience, Corston, Bath Product Manager Competitive Amplifi, Central London AV Account Director Competitive Amplifi, London (Greater) Head of Marketing £60 - £70k (equivalent temp rate) The Careers & Enterprise Company, London (Central), London (Greater) Celebrity Liaison and Press Officer £30,316 (Inclusive of London Weighting) The Zoological Society of London (ZSL), Camden, London Senior Digital Marketing Officer £29,500 - £34,130 per annum plus £3,366 Inner London Weighting Allowance NSPCC, Weston House - London Sales Executive - Haymarket Leisure Group Dependent on Experience Haymarket Media Group, Twickenham, London (Greater)

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