Sainsbury's unveils first ad by W&K | Lucky Generals promotes Fox | Marketing budgets rise

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Campaign: Agencies January 18, 2017

LATEST Sainsbury's unveils 'step change' in advertising with new food campaign Kate Magee Sainsbury's has unveiled an energetic and joyful food-focused campaign that marks a "step change" in its advertising strategy. Lucky Generals promotes James Fox to new MD role Omar Oakes Lucky Generals has promoted business director James Fox, who becomes the agency's first managing director since launching in 2013. Marketing budgets rise despite four-year low in industry confidence Simon Gwynn UK adspend will fall 0.7% in 2017 before growing the same amount in 2018, according to the latest IPA Bellwether Report. Industry bodies welcome clarity around Brexit and call for free movement of talent Emily Tan Despite the hard Brexit path prime minister Theresa May has charted, industry bodies by and large welcome any sort of clarity around the process, and the emphasis on low tariffs. After ten years of iPhone, is it the beginning of the end for smartphones? Mel Exon Once there is a viable alternative, I suspect we will drop our handheld device, says the chief executive of Sunshine. RNLI appoints Krow and Teneo Blue Rubicon for strategy and creative work Gurjit Degun The Royal National Lifeboat Institution has taken on Krow and Teneo Blue Rubicon to work on its creative account. Dentsu investigation shows scale of improper digital transactions David Blecken Internal scrutiny has found nearly 1,000 cases of improper practice in the handling of digital advertising clients. Shifting the way women are portrayed in the media can help close the gender gap John Rudaizky As the world's business leaders come together in Davos, EY's global brand leader asks what advertising and media do to accelerate gender parity. Watch: How do today's creative students consume media and ads? Georgina Brazier Campaign visited Brixton's School of Communication Arts 2.0 to find out how today's students are consuming media, compared with their parents. Adland's 'grand impresario' Ronnie Kirkwood dies John Tylee Ronnie Kirkwood, hailed as one of adland's greatest showmen and leader of one of the most successful and fashionable agencies during its golden era, has died aged 87. Movers and shakers: Sainsbury's, Twitter, Bountiful Cow, Condé Nast, Adam & Eve/DDB and more Staff Campaign's round-up of the hires, departures and promotions across the industry. Promoted How a pivotal naval battle can lead to victory for brands Getmemedia Medway Council is marking the 350th anniversary of one of England's greatest naval disasters - and there are rich pickings for potential sponsors... The Work Channel 4 "Will they fly?" by 4Creative Channel 4 pokes fun at stars' inflated self-belief in a trailer for the new series of The Jump, the celebrity winter sports show. Sainsbury's "Food dancing" by Wieden & Kennedy London Sainsbury's has kicked off a major shift in strategy with a joyful film starring people dancing in their kitchens. Trending Sainsbury's marketing director Sarah Warby to leave Kate Magee Sainsbury's marketing director Sarah Warby is leaving after five years leading the supermarket's marketing function. Lucky Generals in Omnicom talks Maisie McCabe Lucky Generals, the independent agency founded by Helen Calcraft, Andy Nairn and Danny Brooke-Taylor, is in talks to sell a strategic stake to Omnicom. Promoted 'Millennials are not entitled. They are dedicated, hard-working and political. They will save us' Jenny Bullis Antje Derks Jenny Bullis, Essence EMEA CEO, tells Verica Djurdjevic what it's really like working client side, why the young will save us and why you should, as a woman, never wear brown... Campaign Jobs Head of New Business & Managing Partner - Creative Agency £70000 - £80000 per annum + bonus Ultimate Asset, London Global Business Director, Media Agency - Fashion £60000 - £70000 per annum + Great Agency Benefits Ultimate Asset, West End, London Creative Director - brand comms agency £65-75k plus benefits The Jefferson Group, Liverpool, Merseyside Creative Director Competitive + Benefits April-Six, London (Central), London (Greater) Team Assistant Competitive Isobar, Wells Street, W1T 3QN UX/UI Architect Competitive Isobar, Wells Street, W1T 3QN Junior Designer Competitive 360i, Central London Junior Creative Team Competitive 360i, Central London Creative Agency Producer at Mcgarrybowen Competitive Mcgarrybowen, London (Central), London (Greater) Senior Digital Marketing Officer £29,500 - £34,130 per annum plus £3,366 Inner London Weighting Allowance NSPCC, Weston House - London

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