Lidl shifts marketing | Aviva recruits Formula One driver for campaign | Mazda celebrates love of driving

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Campaign: Brands January 04, 2017

Brand news and analysis, powered by Marketing LATEST Lidl unveils 'Big on quality, Lidl on price' strapline ahead of campaign Omar Oakes Lidl, the discount supermarket, has unveiled a new strapline ahead of a brand campaign. Aviva rails against bad drivers with the help of David Coulthard Simon Gwynn Aviva has recruited former Formula One driver David Coulthard to star as a rogue taxi driver in its new ad highlighting the benefit to its customers of safe driving. Mazda fights back against automation in campaign celebrating the love of driving Simon Gwynn Mazda has launched a campaign, "Drive together", which focuses on the connection between car and driver. Toyota targets hip young things with campaign for new model C-HR Simon Gwynn Toyota has launched a campaign across multiple media to promote its new "compact crossover" car model, C-HR. London City Airport is in London - but Heathrow is not, ASA decides Simon Gwynn The ASA has given the green light to a radio ad for London City Airport which claims that it is "the only airport actually in the city of London". Next pre-Christmas sales drop Gurjit Degun Next, the high-street retailer, saw a 0.4% drop in year-on-year sales in the run-up to Christmas Eve. Four lessons to help you navigate the 'post-truth' world Lord Livermore In the era of Brexit and Trump, customer insight has become the most valuable tool available to brands, says Lord Livermore of BritainThinks. My 2017 media resolution: Mastercard's Raja Rajamannar Raja Rajamannar Mastercard's CMO would like to bridge the gap between the classical and the contemporary marketers this year. Promoted Decoding the 'C' word Georganna Simpson Quantcast's Supernova gathered media experts to rethink the rules of advertising in a digital world. In this fourth instalment of a seven-part video series, we ask what consumers want and how brands can deliver it. Promoted 'Give people responsibility to take control, they always go the extra mile' Chris Forrester Antje Derks Spotify's Chris Forrester tells Phil Hall about his journey selling advertising on Campaign to his current role at Spotify, and why in the future being a mentor to teenage boys could be his next move... Campaign Jobs Head of Communications and Marketing £50,000 - £60,000 per annum + benefits Education Support Partnership, London (Central), London (Greater) New Business Director Depending on Experience Barcroft Media, London (Central), London (Greater) Senior Account Director £60000 - £65000 per annum The Great & The Good, London DIGITAL PROGRAMMATIC SPECIALIST Competitive Poker Stars, London Operations Director Depending on Experience Rankin Photography Ltd, London (Central), London (Greater) Sotheby's Institute of Art - Digital Marketing Manager – London Range: £38-45k + bens depending on the knowledge / skills /attributes of the preferred candidate. Sotheby's Institute of Art, Bloomsbury, London (Greater) Brand Delivery Manager 6 month FTC £40-50,000 per annum + comprehensive benefits package, pro rata EMO Unlimited, Epsom, Surrey Field Consultant Competitive Butterfly London, London (Central), London (Greater) Head of Marketing (Events) Competitive + excellent benefits Cancer Research UK, Islington, London Brand Manager £31,000 - £33,000 p.a. Cancer Research UK, London, Islington

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