Edelman Trust Barometer reveals 'unprecedented crisis of trust' in UK and beyond | Why artificial intelligence won't be a threat in 2017 | Ray-Ban owner agrees 'global powerhouse' merger

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Campaign: Brands January 16, 2017

Brand news and analysis, powered by Marketing LATEST Edelman Trust Barometer reveals 'unprecedented crisis of trust' in UK and beyond Robert Smith The British public's trust in business, government, media and NGOs is plummeting because of an "unprecedented crisis of trust shared across the Western world", Edelman's Trust Barometer 2017 has found. Why artificial intelligence won't be a threat in 2017 Carl Erik Kjærsgaard Instead of being a threat to those working in media, A.I provides the impartiality and accuracy the industry is crying out for, writes Carl Erik Kjærsgaard. Ray-Ban owner agrees 'global powerhouse' merger Omar Oakes Luxottica, the Italian glasses maker which owns Ray-Ban and Oakley, is to merge with rival French lens maker Essillor. Watch: Piccadilly Lights switch off for months of redevelopment Omar Oakes and Georgina Brazier The iconic Piccadilly Lights were switched off this morning as works begin on a major redevelopment. Santander turns to user generated content in multi-channel campaign Simon Gwynn Santander is aiming to tap into the adage that "money cannot buy you happiness" in a push it says marks the first time a UK bank has built a campaign around user-generated content. What a decade of iPhone means for brands Nicola Kemp Amongst many consumers their iphone has fast become their significant other, but what does this shift mean for brands? 2017 will wake us up to the distorted reality of social media Simon Pont Last year vividly demonstrated how social media can be used to distort reality and foster extremism, writes Simon Pont. Louis Vuitton faces shareholder activism after Peta buys stake in parent company Simon Gwynn Animal rights campaign Peta has bought shares in LVMH, owner of Louis Vuitton and a number of other luxury brands, allowing it to attend shareholder meetings and question the board. Pound drops ahead of Theresa May's expected 'hard Brexit' speech Omar Oakes The pound dropped to its lowest level for three months this morning ahead of a speech by prime minister Theresa May that is expected to signal a "hard Brexit". Done deal? Why M&A trends suggest a Google/Facebook duopoly is not inevitable Mark Williams M&A market for later stage adtech firms remains pretty vigorous, writes the director of Results International. Review recap: Rolls-Royce, Virgin Atlantic/Virgin Holidays, Snapchat Staff Campaign's weekly round-up of account reviews across advertising, digital and media. Promoted Carat MD Matthew Landeman talks street Matthew Landeman, Carat We ask judges of the Campaign and Clear Channel Outdoor Media Awards what inspires them most about outdoor Promoted The humans of adland Campaign gathers the industry's most inspiring individuals to share their greatest out-of-work achievements... Campaign Jobs Senior Account Manager £competitive + Benefits Bray Leino, Filleigh, Barnstaple Senior Account Director £50000 - £70000 per annum The Great & The Good, London Head of Communications and Marketing £50,000 - £60,000 per annum + benefits Education Support Partnership, London (Central), London (Greater) New Business Director Depending on Experience Barcroft Media, London (Central), London (Greater) Head of Marketing £60 - £70k (equivalent temp rate) The Careers & Enterprise Company, London (Central), London (Greater) Marketing Manager £40 - £50k (equivalent temp rate) The Careers & Enterprise Company, London (Central), London (Greater) Senior Digital Marketing Officer £29,500 - £34,130 per annum plus £3,366 Inner London Weighting Allowance NSPCC, Weston House - London Overseas Specialist Communication Advisor £31,553 - £37,074 Home Office, Beijing, China ACCOUNT DIRECTOR Competitive KHWS, London Sales Executive - Haymarket Leisure Group Dependent on Experience Haymarket Media Group, Twickenham, London (Greater)

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