'This girl can' targets older women with new campaign | Volkswagen overtakes Toyota globally in sales | Burn your iPad: 2017 is the year of voice

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Campaign: Brands January 30, 2017

Brand news and analysis, powered by Marketing LATEST 'This girl can' targets older women with new campaign Nicola Kemp Sport England has set its sights on increasing sports participation among women in their fifties and sixties, with the next phase of its hugely successful "This girl can" campaign. Volkswagen overtakes Toyota globally in sales Emily Tan Volkswagen sold 135,000 more cars than Toyota last year, making it the world's top-selling car brand for the first time. Burn your iPad: 2017 is the year of voice Andy Pemberton But beware: voice-activated tech could cause headaches for brands. Nine in ten advertisers review programmatic contracts for more transparency Emily Tan The transparency controversy that broke last year has driven nearly nine in ten advertisers to review and reset contracts, research has revealed. Marketers showcase #FlexAppeal in Power Part Time List Nicola Kemp Brands and agencies are at the forefront of "generation job share" with marketers from brands including Diageo, Johnson & Johnson and Sainsbury's and agencies such as Maxus and Leo Burnett netting a place in Timewise's Power Part Time List. 6 Nations is a goldmine for targeting affluent consumers Craig Tuck Rugby union is in rude health and marketers can ride the wave to target highly affluent consumers in a mainstream way. Dove mocks Trump's #AlternativeFacts with a print ad full of lies Douglas Quenqua "New Dove antiperspirant will boost your wifi signal," and other outrageous falsehoods appear in UK papers, courtesy of Ogilvy. Airbnb and Starbucks offer housing and jobs to refugees in response to Trump Staff Airbnb has offered free room to those stranded by president Donald Trump's controversial immigration ban, while Starbucks has pledged to hire 10,000 refugees. Baileys ends sponsorship with Women's Prize for Fiction Omar Oakes Baileys is withdrawing its sponsorship of the Women's Prize for Fiction, the prize honouring the best novel of the year written in English by a female author. Review recap: Max Factor, UKTV, Ferrero Rocher Staff Campaign's weekly roundup of account reviews across advertising, media and digital. Watch: Inside Cadbury's Creme Egg London Eye pop-up lodge Georgina Brazier Cadbury has opened its Creme Egg Hunter's Lodge at the London Eye, as an extension of its #CremeEggHuntingSeason campaign. Promoted Navigating the complex world of attribution Irina Pessin, data2decisions USA In a world where digital is set to continue on its rapid growth trajectory, the media mix is becoming more digitised, and traditional business models are shifting toward the development of ecommerce Promoted The humans of adland Georganna Simpson Campaign gathers the industry's most inspiring individuals to share their greatest out-of-work achievements... Campaign Jobs Marketing Manager - Retail £50k - £60k Silver Stone Search & Selection, Berkshire Communications Manager- business with a purpose for an exemplary writer £40k - 50k per year + benefits The Works Search Ltd, London (Central), London (Greater) Strategy Director - Global Brand & Design Agency £65,000 - £85,000 + bens package Ann Sharman Recruitment, London (Central), London (Greater) Senior Account Manager £competitive + Benefits Bray Leino, Filleigh, Barnstaple Senior Account Director £50000 - £70000 per annum The Great & The Good, London CRM Executive Competitive English National Opera, London User Experience Manager £Competitive + Benefits Costa, Holborn, London Customer Experience Lead £Competitive + Benefits Costa, Holborn, London Product Manager – Apps £Competitive + Benefits Costa, Holborn, London Sales Executive - Third Sector Recruitment Dependent on Experience + Commission Haymarket Media Group, Twickenham, London (Greater)

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