Twitter sees record livestream viewers for Trump inauguration | BT shares plummet | Philadelphia hires new agency

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Campaign Breakfast Briefing January 25, 2017

Latest Twitter sees record livestream viewers for Trump inauguration Simon Gwynn More than 6.8 million unique viewers opened Twitter's Inauguration Day livestream with US broadcaster PBS last Friday, breaking the record for the social network's most viewed livestream to date. BT shares plummet as details of accounting scandal emerge Simon Gwynn BT's stock market value fell by almost £8bn over the course of Tuesday, as the company revealed that the impact of an accounting scandal in its Italian business had been nearly four times worse than originally thought. Karmarama wins European account for Philadelphia Simon Gwynn Mondelez has appointed Karmarama as the lead creative agency across Europe for cream cheese brand Philadelphia. Deliveroo hires first UK marketing director Simon Gwynn Deliveroo has appointed former Amazon marketer Jamie Swango as its first UK marketing director. Weavers steps down from Initiative to found consultancy Godmother Gideon Spanier Sally Weavers is stepping down as UK managing director of Initiative after three-and-a-half years. Premier League signs up Cadbury as latest sponsor Simon Gwynn Cadbury has signed a three-year deal to sponsor the Premier League, starting with the 2017/18 season. Three-quarters of UK marketers say ad-blocking will be good for the industry Emily Tan More than three-quarters of Chartered Institute of Marketing (CIM) members surveyed by YouGov believe ad-blocking could be a good thing as it will force marketers to be more creative when it comes to engaging with customers. Advertising Week Europe brings in Town Hall for fifth anniversary Staff Advertising Week Europe returns to London in March and among this year's speakers will be Michael Roth, the Interpublic chairman and chief executive. Promoted How to put your brand firmly in the driving seat Getmemedia Drive all day, party all night - this year's international Modball Rally is the perfect opportunity to accelerate your brand's performance Promoted The humans of adland Georganna Simpson Campaign gathers the industry's most inspiring individuals to share their greatest out-of-work achievements... Campaign Jobs Account Director - luxury automotive brand £45000 - £55000 per annum The Great & The Good, London EMEA Business Development Director - video SSP £65000 - £70000 per annum + bonus Ultimate Asset, London, West End Creative Director Competitive + Benefits April-Six, London (Central), London (Greater) Group Head of Sales - Premium Ad Tech Company £60000 - £70000 per annum + comms Ultimate Asset, London, West End Account Director with a twist- London- 40-45K 40-45K basic The Jefferson Group, London (Central), London (Greater) Senior Innovation Consultant £45000.00 - £65000.00 per annum Elizabeth Norman International, London User Experience Manager £Competitive + Benefits Costa, Holborn, London Customer Experience Lead £Competitive + Benefits Costa, Holborn, London Product Manager – Apps £Competitive + Benefits Costa, Holborn, London Product Manager £42-45,000 per annum + comprehensive benefits package EMO Unlimited, Bristol (City Centre), City of Bristol

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