Unilever chief: we were right to increase prices in UK | Diageo revenues soar on marketing effectiveness and Brexit exchange rate boost | Ministers 'don't understand marketing' and should be trained, ad industry warned

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Campaign: Brands January 26, 2017

Brand news and analysis, powered by Marketing LATEST Unilever chief: we were right to increase prices in UK Simon Gwynn UK consumers will need to face up to the fact that prices are rising, said Unilever chief executive Paul Polman, as the FMCG company announced its full year results for 2016. Diageo revenues soar on marketing effectiveness and Brexit exchange rate boost Simon Gwynn Drinks giant Diageo reported global sales up 14.5% to £6.4bn in the second half of 2016, thanks in large part to the strengthening of the dollar and Euro relative to the pound. Ministers 'don't understand marketing' and should be trained, ad industry warned Omar Oakes Ministers "don't understand marketing" and the government has weakened democracy by scrapping the COI, ad industry leaders have warned. Brands embrace 'backlash feminism' Nicola Kemp Feminism is a well-established marketing tool but, with hundreds of thousands of women taking to the streets to demand equality, brands are grappling with a new wave of "backlash marketing". Sky revenues boom but rising Premier League costs take toll on profits Simon Gwynn Rising sales across all of its European markets led Sky to report revenues up 12% to £6.4bn in the second half of 2016 - but the higher price of its football rights meant profits were down. Phil Smith seeks better deal for brands as new ISBA boss Sonoo Singh Campaign meets the new director-general of ISBA, who is ready to "slay the demons" of the past. Lessons from Davos: Responsible leaders listen to everyone Lindsay Pattison Maxus' worldwide CEO shares her key takeaways from the World Economic Forum, spanning leadership, AI and gender equality. What Labour lacks is a clear message Maisie McCabe Unless Corbyn stops distracting the press and public with his mixed signals, the party's marketing strategy has little chance of success. What Twitter's dead buy button means for social commerce Eric Mayville, The platform is dropping its buy button, but there is still plenty of opportunity for social commerce, writes the co-CEO and founding partner of Wondersauce. John Malkovich meets an identically named nemesis in Squarespace Super Bowl teaser I-Hsien Sherwood The actor swears to take back his domain name from a fishy interloper Promoted Challenge Byron Sharp and grow your brand Marie Oldham, VCCP The pervasive Dr Sharp has sold thousands of copies of his book, How Brands Grow. However, many of us in advertising and marketing refuse to adopt the professor's arguments as sacrosanct Promoted Innovate or die Amalia Agathou, XVIII Havas UK Too many companies are drawing up new ideas without ever committing to put them into practice Campaign Jobs Marketing Manager - Retail £50k - £60k Silver Stone Search & Selection, Berkshire Communications Manager- business with a purpose for an exemplary writer £40k - 50k per year + benefits The Works Search Ltd, London (Central), London (Greater) Strategy Director - Global Brand & Design Agency £65,000 - £85,000 + bens package Ann Sharman Recruitment, London (Central), London (Greater) Senior Account Manager £competitive + Benefits Bray Leino, Filleigh, Barnstaple Senior Account Director £50000 - £70000 per annum The Great & The Good, London User Experience Manager £Competitive + Benefits Costa, Holborn, London Customer Experience Lead £Competitive + Benefits Costa, Holborn, London Product Manager – Apps £Competitive + Benefits Costa, Holborn, London Product Manager £42-45,000 per annum + comprehensive benefits package EMO Unlimited, Bristol (City Centre), City of Bristol Strategic Planner £28-35,000 per annum + comprehensive benefits package EMO Unlimited, Bristol (City Centre), City of Bristol

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