Friday, 6 January 2017

Ford puts Mustang on Tinder | Kellogg's launches campaign for Corn Flakes

Campaign: Brands

Campaign: Brands
January 06, 2017
Brand news and analysis, powered by Marketing

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Ford sets the wheels of love in motion by putting Mustang on Tinder
Ford sets the wheels of love in motion by putting Mustang on Tinder

Simon Gwynn

Ford generated more than 1.5 million interactions with an a campaign on Tinder featuring its Mustang model.

Kellogg's hails Britain's diversity by asking: how do you eat your cornies?
Kellogg's hails Britain's diversity by asking: how do you eat your cornies?

Simon Gwynn

Kellogg's Corn Flakes is returning to TV tomorrow for the first time in five years in a campaign that celebrates the myriad bizarre ways in which people like to eat the cereal.

Specsavers returns to TV in extremely French ad
Specsavers returns to TV in extremely French ad

Simon Gwynn

Specsavers is launching a campaign to once again highlight the benefits of functioning specs through an unfortunate scenario set in an idyllic French chateau.

The Sun creates targeted push for £9.50 holidays campaign
The Sun creates targeted push for £9.50 holidays campaign

Gurjit Degun

The Sun is trying to appeal to a wider market for its £9.50 holidays campaign, as well as using sister video ad tech company Unruly to better target its audience.

Army appeals to human need to belong in new integrated recruitment campaign
Army appeals to human need to belong in new integrated recruitment campaign

Simon Gwynn

The British Army is tomorrow launching a new recruitment campaign that aims to bring to life the sense of camaraderie experienced by servicemen and women.

To create great chatbots, brands need to find brilliant writers
To create great chatbots, brands need to find brilliant writers

Daniel Harvey

Building personas that consumers can really engage with will require a real understanding of humour, language and spontaneity, writes Zone's chief creative officer.

FA Cup launches #CupStory to reach younger fans as third round kicks off
FA Cup launches #CupStory to reach younger fans as third round kicks off

Robert Smith

The Emirates FA Cup has teamed up with specialist sports creative agency Matta to create a campaign to drive attendance and attract a younger audience to this season's football games.

Ask a simple question: what is the cultural ambition?
Promoted
Ask a simple question: what is the cultural ambition?

Leo Rayman, Grey London

We ask judges of the Campaign and Clear Channel Outdoor Media Awards what inspires them most about outdoor. This week: Grey London's Leo Rayman

Blend, spend and mend: how to fix the broken purchase journey
Promoted
Blend, spend and mend: how to fix the broken purchase journey

Liam Corcoran, Research Now

Mobile may be first among equals - but a mixed strategy is best. Research Now's Liam Corcoran tells us why

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