Snapchat owner accused of lying about user numbers ahead of IPO | Army appeals to human need to belong in new integrated recruitment campaign

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Campaign 18:05 January 06, 2017

The five things you need to know today Most read Snapchat owner accused of lying about user numbers ahead of IPO Gurjit Degun Snap, the owner of Snapchat, has been accused of inflating the number of users it has ahead of a possible initial public offering for $25bn (£20.2bn) by a former employer. Tech Minister denies lack of govt support for tech start-ups Omar Oakes Matt Hancock, the digital and culture minister, has denied that the government is not doing enough to support UK start-ups at the Customer Electronics Show. Advertising Army appeals to human need to belong in new integrated recruitment campaign Simon Gwynn The British Army is tomorrow launching a new recruitment campaign that aims to bring to life the sense of camaraderie experienced by servicemen and women. Marketing FA Cup launches #CupStory to reach younger fans as third round kicks off Robert Smith The Emirates FA Cup has teamed up with specialist sports creative agency Matta to create a campaign to drive attendance and attract a younger audience to this season's football games. Media Guardian's Greenslade to stop writing media blog Omar Oakes Roy Greenslade will stop writing his media blog for The Guardian, which has been running for ten years. Also in the news ITV chief Crozier to become non-exec chair for Premier Inn owner ITV's chief executive Adam Crozier is to become a non-executive director at Whitbread, the owner of Premier Inn and Costa. Ford sets the wheels of love in motion by putting Mustang on Tinder Ford generated more than 1.5 million interactions with an a campaign on Tinder featuring its Mustang model. Zenith wins Singapore Tourism's global media from MEC Eight-year incumbent is displaced in its bid for a new two-year retainer. Promoted Blend, spend and mend: how to fix the broken purchase journey Liam Corcoran, Research Now Mobile may be first among equals - but a mixed strategy is best. Research Now's Liam Corcoran tells us why Promoted 'Give people responsibility to take control, they always go the extra mile' Chris Forrester Antje Derks Spotify's Chris Forrester tells Phil Hall about his journey selling advertising on Campaign to his current role at Spotify, and why in the future being a mentor to teenage boys could be his next move... Campaign Jobs Head of Marketing (Events) Competitive + excellent benefits Cancer Research UK, Islington, London Brand Manager £31,000 - £33,000 p.a. Cancer Research UK, London, Islington Marketing Campaign Planner Competitive+ Benefits SelectScience, Corston, Bath Business Development Director- 360 Advertising Solutions £10000 - £70000 per annum + bonus, negotiable Ultimate Asset, London Group Account Director - Promotional Marketing and Merchandising £65-70k plus pension and benefits The Jefferson Group, Luton and London Operations Director Depending on Experience Rankin Photography Ltd, London (Central), London (Greater) Head of Marketing £60 - £70k (equivalent temp rate) The Careers & Enterprise Company, London (Central), London (Greater) Marketing Manager £40 - £50k (equivalent temp rate) The Careers & Enterprise Company, London (Central), London (Greater) Senior Account Manager £competitive + Benefits Bray Leino, Filleigh, Barnstaple Sotheby's Institute of Art - Digital Marketing Manager – London Range: £38-45k + bens depending on the knowledge / skills /attributes of the preferred candidate. Sotheby's Institute of Art, Bloomsbury, London (Greater)

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