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Procter & Gamble chief issues powerful media transparency rallying cry Staff Marc Pritchard, Procter & Gamble's influential global chief brand officer, has urged all parts of the marketing industry to come together to tackle media transparency in a keynote address to the US IAB Annual Leadership meeting in Florida yesterday (29 January). Read his full speech below. | |
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FutureVision: Redefining luxury for a self-driving future R/GA Mark Aikman, general manager of marketing services at Mercedes-Benz USA, discusses the luxury brand's latest E-Class, its personalised connected car smartphone app, Mercedes Me, and the future of cars with R/GA's Mercedes-Benz USA business lead, Helder Santo | |
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