Maltesers unveils Braille billboard | Aviva rails against bad drivers | Cadbury Creme Egg releases Easter ad

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Campaign: Agencies January 04, 2017

LATEST Maltesers unveils Braille billboard in next phase of disability campaign Brittaney Kiefer Maltesers has launched a billboard in London written entirely in Braille as it continues its efforts to better represent disability in advertising. Aviva rails against bad drivers with the help of David Coulthard Simon Gwynn Aviva has recruited former Formula One driver David Coulthard to star as a rogue taxi driver in its new ad highlighting the benefit to its customers of safe driving. Cadbury starts Easter countdown already with first Creme Egg ad in four years Omar Oakes Cadbury Creme Egg is launching its first ad campaign in four years today with a TV ad that proclaims we are now in "egg hunting season". Mazda fights back against automation in campaign celebrating the love of driving Simon Gwynn Mazda has launched a campaign, "Drive together", which focuses on the connection between car and driver. Toyota targets hip young things with campaign for new model C-HR Simon Gwynn Toyota has launched a campaign across multiple media to promote its new "compact crossover" car model, C-HR. London City Airport is in London - but Heathrow is not, ASA decides Simon Gwynn The ASA has given the green light to a radio ad for London City Airport which claims that it is "the only airport actually in the city of London". BT picks AnalogFolk for digital content Gurjit Degun BT has appointed AnalogFolk to handle its digital content activity following a competitive pitch process. Lidl unveils 'Big on quality, Lidl on price' strapline ahead of campaign Omar Oakes Lidl, the discount supermarket, has unveiled a new strapline ahead of a brand campaign. Promoted Blend, spend and mend: how to fix the broken purchase journey Liam Corcoran, Research Now Mobile may be first among equals - but a mixed strategy is best. Research Now's Liam Corcoran tells us why The Work HSBC "The secret den" by JWT Susan Billinge Kate Winslet supplies the voiceover in a campaign for HSBC promoting the bank's voice ID technology. Cadbury Creme Egg "Hunting season" by Elvis Communications Susan Billinge Didn't eat enough chocolate over Christmas? Well grab your net, it's Creme Egg hunting season and you only have until 16 April to catch one, according to Cadbury. Red Cross Flanders "Merry Christmas from Syria" by Duval Guillaume I-Hsien Sherwood Dean Martin's Let It Snow! is an incongruous but fitting tune for the soundtrack of the latest work from The Red Cross, in aid of the people of Syria. Trending How easyJet transformed customer data into emotional anniversary stories To showcase innovation and good practice, Campaign is publishing the best case studies from the 2016 Marketing New Thinking Awards, held in association with Sky Media. EasyJet and Havas Helia triumphed in the Data Creativity category for their data-driven work on the airline's 20th anniversary. Change4Life launches food tracker app in £6.3m campaign Shona Ghosh Change4Life has launched a food tracker app in its annual January health push, helping parents keep an eye on kids' salt, sugar and fat intake. Promoted 'People, products, profits - in that order' Codewise Poland is home to some of the world's top coders. Driven by ad-tech entrepreneurs like Robert Gryn, the country's enterprising spirit is gaining momentum. Here's why the industry had better be ready... Campaign Jobs Programmatic Account Director - auto brand £40000 - £60000 per annum Ultimate Asset, Surrey Planner £40-45k plus bens Direct Recruitment, London (Central), London (Greater) Agency Partner - mobile tech £65000 - £75000 per annum + bonus Ultimate Asset, West End, London Digital Strategy Director - Digital Agency - London £80000 - £100000 per annum + BENEFITS DNA Recruit, London Creative Team - disruptive marketing agency £35-45k plus benefits and dependent on experience The Jefferson Group, London (Central) Strategic Planner Up to £75K (dependent on experience) plus benefits and bonuses air recruitment, London (Central), London (Greater) Team Assistant Competitive Isobar, Wells Street, W1T 3QN UX/UI Architect Competitive Isobar, Wells Street, W1T 3QN Junior Designer Competitive 360i, Central London Junior Creative Team Competitive 360i, Central London

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