Planning in the wild: How Ogilvy planners are getting out to connect with real people | How Direct Line used drone technology to disrupt insurance

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Campaign 18:05 January 23, 2017

The five things you need to know today Most read Planning in the wild: How Ogilvy planners are getting out to connect with real people Kevin Chesters The shocks of last year suggest we need to connect with real people. So our planners are returning to that oldest of tools: primary research. Tech How Direct Line used drone technology to disrupt insurance Mark Evans and Sam Wise This isn't proof of extraterrestrial life but something even more remarkable - innovation in the insurance industry. Advertising Russell Ramsey to leave JWT Omar Oakes Russell Ramsey is stepping down as executive creative director of J Walter Thompson London after nine years in the role and will be replaced by digital creative chief Lucas Peon. Marketing L'Oréal reveals five winning startups for beauty industry accelerator Simon Gwynn An app and device that allows users to design nail art on their mobile phone and print it directly onto their nails is among five business ideas that will be supported in an accelerator scheme launched by L'Oréal and Founders Factory. Media Should more media owners disclose agency rebates? Gideon Spanier Advertisers are demanding more transparency and there are new accounting rules. Also in the news MediaCom's Unerman takes new transformation role as Binns and Gladdis head strategy MediaCom has appointed Sue Unerman to the newly created role of chief transformation officer and promoted Chris Binns and Steve Gladdis to replace her as joint chief strategy officers. Advertisers can now target YouTube ads with data from Google Accounts In recognition that 50% of views are now coming through mobile, YouTube has announced changes it claims will allow advertisers and agencies to better measure their campaigns and target audiences on YouTube across screens. Starcom wins £50m Merck media Starcom has won Merck Consumer Healthcare's estimated £50m media account outside the US in a global consolidation. Promoted Not advertising but "story-doing" as a force for good Cloudfactory Creative studio Cloudfactory loves to bring campaigns to life through a combination of brand acts and 'story-doing' Promoted Find your creative fuel outdoors Andrew Stephens, Goodstuff Communications We ask judges of the Campaign and Clear Channel Outdoor Media Awards what inspires them most about outdoor. Campaign Jobs Creative Director Competitive + Benefits April-Six, London (Central), London (Greater) Creative Artworker £28,000 - 32,000 Dahling Ltd, London (Central), London (Greater) Head of Influencer Marketing & Co-Creation £55000 per annum + exceptional benefits The Great & The Good, London Marketing Campaign Manager Competitive + Benefits SelectScience, Corston, Bath Social Media Editor - WhatCar? & Autocar Dependent on Experience Haymarket Media Group, Twickenham, London (Greater) Brand & Innovation Consultant Competitive Package + Bonus & Benefits Butterfly London, London (South West) & London (Greater) Field Consultant Competitive Butterfly London, London (Central), London (Greater) Account Director £42-45,000 per annum + benefits EMO Unlimited, Bristol (City Centre), City of Bristol Project Director (FTC) £40-45,000 pro rata, per annum + comprehensive benefits package The Real Adventure Unlimited..., Bristol (City Centre), City of Bristol Sales Executive - Haymarket Leisure Group Dependent on Experience Haymarket Media Group, Twickenham, London (Greater)

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