Friday, 20 January 2017

PHD raids Goodstuff and Starcom to run Unilever global strategy unit | George Soros predicts Brexit will be reversed

Campaign: Media

Campaign: Media
January 20, 2017
Media news and analysis, powered by Media Week

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PHD raids Goodstuff and Starcom to run Unilever global strategy unit
PHD raids Goodstuff and Starcom to run Unilever global strategy unit

Omar Oakes

PHD has hired Goodstuff's head of planning Tom Darlington and Starcom's digital strategy director Nick Larder as global directors for Unilever.

George Soros predicts Brexit will be reversed
George Soros predicts Brexit will be reversed

Simon Gwynn

Billionnaire investor George Soros referred to Donald Trump as a "would-be dictator" and predicted that the incoming US president would be a failure, in an address to business leaders and journalists at the World Economic Forum in Davos, Switzerland.

YouTube reveals its top 20 Super Bowl ads of all time
YouTube reveals its top 20 Super Bowl ads of all time

Ilyse Liffreing

Budweiser's 2014 "Puppy Love" is the platform's most viewed game ad.

Ask Bullmore: How do I keep our employees happy?
Ask Bullmore: How do I keep our employees happy?

Jeremy Bullmore

Almost all people are competitive, says Jeremy Bullmore, Campaign's resident agony uncle.

13 must-see brand films from 2016 to check out ahead of Brand Film Festival London
13 must-see brand films from 2016 to check out ahead of Brand Film Festival London

Diana Bradley & I-Hsien Sherwood

Ahead of the inaugural Brand Film Festival London, check out some of the finest cinematic storytelling on behalf of brands released this year.

Brand Film Festival London: Five brand films that moved the needle
Brand Film Festival London: Five brand films that moved the needle

Laura Stampler

As the first Brand Film Festival London approaches, we look at how Phillips, BMW, Intel, and others made pure entertainment with tangible results.

Wins this week: Bulmers, RNIB, Vistaprint
Wins this week: Bulmers, RNIB, Vistaprint

Staff

Campaign's weekly round-up of account moves across advertising, digital and media.

Things we like: Magazines' future brightens and charity airs live ad
Things we like: Magazines' future brightens and charity airs live ad

Staff

Hubert Burda Media buys Immediate Media and Cancer Research UK broadcasts live surgery on Channel 4.

Navigating the complex world of attribution
Promoted
Navigating the complex world of attribution

Irina Pessin, data2decisions USA

In a world where digital is set to continue on its rapid growth trajectory, the media mix is becoming more digitised, and traditional business models are shifting toward the development of ecommerce

Innovate or die
Promoted
Innovate or die

Amalia Agathou, XVIII Havas UK

Too many companies are drawing up new ideas without ever committing to put them into practice


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