Saturday edition: Twitter reveals insights from the best social campaigns of 2016 | How Direct Line used drone technology to disrupt insurance & more...

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Campaign: Brands January 28, 2017

Brand news and analysis, powered by Marketing THIS WEEK'S HIGHLIGHTS Twitter reveals insights from the best social campaigns of 2016 Eimear Lambe 2016 was a transformative year for Twitter, with no shortage of interesting moments that broke and took shape there. How Direct Line used drone technology to disrupt insurance Mark Evans and Sam Wise This isn't proof of extraterrestrial life but something even more remarkable - innovation in the insurance industry. Cosmopolitan launches influencer network with River Island as first client Emily Tan Cosmopolitan has put together a millennial influencer network which clients can exclusively partner with to integrate influencer-generated content into their commercial campaigns. Asda launches Walmart Exchange ad platform in the UK Simon Gwynn The Walmart group has extended its private ad exchange, Walmart Exchange, to its UK subsidiary Asda - allowing Asda's suppliers to make use of its first-party data. Deliveroo hires first UK marketing director Simon Gwynn Deliveroo has appointed former Amazon marketer Jamie Swango as its first UK marketing director. Rimmel London celebrates individuality with new brand positioning and campaign Simon Gwynn Beauty brand Rimmel is moving on from the idea of a singular "London look" in a new campaign involving a collection of top models and influencers. KitKat to give away personalised packs featuring photos of consumers Simon Gwynn KitKat is following in the footsteps of food brands such as Marmite and Nutella with a campaign that will give away more than 55,000 personalised four-finger bars. Brands embrace 'backlash feminism' Nicola Kemp Feminism is a well-established marketing tool but, with hundreds of thousands of women taking to the streets to demand equality, brands are grappling with a new wave of "backlash marketing". Diageo revenues soar on marketing effectiveness and Brexit exchange rate boost Simon Gwynn Drinks giant Diageo reported global sales up 14.5% to £6.4bn in the second half of 2016, thanks in large part to the strengthening of the dollar and Euro relative to the pound. Unilever chief: we were right to increase prices in UK Simon Gwynn UK consumers will need to face up to the fact that prices are rising, said Unilever chief executive Paul Polman, as the FMCG company announced its full year results for 2016. Premier League signs up Cadbury as latest sponsor Simon Gwynn Cadbury has signed a three-year deal to sponsor the Premier League, starting with the 2017/18 season. John Lewis customer director Inglis gets expanded role Simon Gwynn Craig Inglis, John Lewis's long-serving top marketer, will take responsibility for the retailer's website, store development and design, as part of a series of changes to the management board taking effect at the start of February. This is Co-op '17: Shane Meadows directs film for supermarket Simon Gwynn Shane Meadows, the director behind cult film and TV series This is England, has directed a film for the Co-op as part of the supermarket brand's drive to recruit a million new members. Brands must get out of the 'echo chamber', says Maxus data chief Gurjit Degun Advertisers need to get out of the "echo chamber" of precision marketing if they are to avoid losing potential customers, Alex Steer, head of technology, effectiveness and data at Maxus has warned. Ford hires Apple Retail marketing boss Tariq as chief brand officer Simon Gwynn Ford Motor Company has appointed Musa Tariq, previously global marketing and communications director for Apple Retail, to the newly created role of vice-president and chief brand officer. Promoted Navigating the complex world of attribution Irina Pessin, data2decisions USA In a world where digital is set to continue on its rapid growth trajectory, the media mix is becoming more digitised, and traditional business models are shifting toward the development of ecommerce Promoted The humans of adland Georganna Simpson Campaign gathers the industry's most inspiring individuals to share their greatest out-of-work achievements... Campaign Jobs Marketing Manager - Retail £50k - £60k Silver Stone Search & Selection, Berkshire Communications Manager- business with a purpose for an exemplary writer £40k - 50k per year + benefits The Works Search Ltd, London (Central), London (Greater) Strategy Director - Global Brand & Design Agency £65,000 - £85,000 + bens package Ann Sharman Recruitment, London (Central), London (Greater) Senior Account Manager £competitive + Benefits Bray Leino, Filleigh, Barnstaple Senior Account Director £50000 - £70000 per annum The Great & The Good, London CRM Executive Competitive English National Opera, London User Experience Manager £Competitive + Benefits Costa, Holborn, London Customer Experience Lead £Competitive + Benefits Costa, Holborn, London Product Manager – Apps £Competitive + Benefits Costa, Holborn, London Product Manager £42-45,000 per annum + comprehensive benefits package EMO Unlimited, Bristol (City Centre), City of Bristol

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