Insights industry must reinvent itself after disastrous 2016 | User experience will become more essential than ever in 2017 | Kevin Hart continues to steal the best scenes in the latest ad for Nike

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Campaign: Brands January 13, 2017

Brand news and analysis, powered by Marketing LATEST Insights industry must reinvent itself after disastrous 2016 Alex Batchelor The insights industry got things very wrong in 2016. This year, it cannot simply do better - it must fundamentally change its methodologies. User experience will become more essential than ever in 2017 Nigel Vaz No longer restricted to just what is on-screen, UX will become central to creating a seamless customer experience across digital and physical platforms. Kevin Hart continues to steal the best scenes in the latest ad for Nike Unruly Social video expert Unruly reviews the latest viral by Nike. 2017: the year ahead Campaign brings together leaders from across the industry to predict the year ahead for creativity, marketing, agencies, cultural trends, technology and more. Protein World signs up Khloé Kardashian to 'empower' young women Matthew Chapman Protein World has signed up Khloé Kardashian as brand ambassador to 'empower' young women. Amazon to create 100,000 more jobs in US Matthew Chapman Amazon plans to create 100,000 additional full-time jobs in the US across the next 18 months. Fiat Chrysler accused of breaking diesel emissions rules Matthew Chapman Fiat Chrysler has been accused by the US Environment Protection Agency of failing to disclose software in its diesel vehicles that increase emissions. Last year's Super Bowl advertisers tried hard to be funny, and failed, study says I-Hsien Sherwood Online shares of ads from Super Bowl 50 dropped 17 percent from 2015. Snapchat launches search bar to help users find publishers' content Matthew Chapman Snapchat has added a search bar that is always accessible in order to make it easier to find publishers' content, friends, groups, and stories. Uber teams up with Man Utd to offer match day content to fans Simon Gwynn Manchester United has partnered with Uber in a deal that will see the ride hailing brand deliver content to fans of the club. CES 2017: voice, automation and emotion Lorenzo Wood DigitasLBi's chief innovation officer gives us his key takeaways from the annual expo in Las Vegas. The 7 most useless tech products of CES 2017 Ilyse Liffreing Smart toasters, shoes that can vacuum your floor and men's underwear that protects their swimmers from radiation Watch: The new London café where you pay by exercising Georgina Brazier David Lloyd Clubs has launched the world's first café that takes exercise as payment, to encourage London office workers to step away from their desks and be more active at lunchtime. Wins this week: Vodafone, Sloggi, BT Staff Campaign's weekly round-up of account moves across advertising and media. Promoted A broad-minded outlook makes brands matter in culture Nic Owen, 72andSunny Amsterdam Full-service creative company 72andSunny Amsterdam is inspired by the city's broad-minded outlook to help it produce work that makes brands matter in culture Promoted November's Aerial Awards winner: IKEA 'Don't have a nightmare this Christmas' Radiocentre Casting is everything for November's winner... Campaign Jobs Senior Account Manager £competitive + Benefits Bray Leino, Filleigh, Barnstaple Senior Account Director £50000 - £70000 per annum The Great & The Good, London Head of Communications and Marketing £50,000 - £60,000 per annum + benefits Education Support Partnership, London (Central), London (Greater) New Business Director Depending on Experience Barcroft Media, London (Central), London (Greater) Head of Marketing £60 - £70k (equivalent temp rate) The Careers & Enterprise Company, London (Central), London (Greater) Marketing Manager £40 - £50k (equivalent temp rate) The Careers & Enterprise Company, London (Central), London (Greater) Senior Digital Marketing Officer £29,500 - £34,130 per annum plus £3,366 Inner London Weighting Allowance NSPCC, Weston House - London Overseas Specialist Communication Advisor £31,553 - £37,074 Home Office, Beijing, China ACCOUNT DIRECTOR Competitive KHWS, London Sales Executive - Haymarket Leisure Group Dependent on Experience Haymarket Media Group, Twickenham, London (Greater)

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