Mercedes reveals new agency model | Ad creatives make skateboards that let you grind Trump's face into the rails

 

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Campaign: Agencies January 31, 2017

LATEST Mercedes reveals new agency model and brand strategy with spring campaign launch Emily Tan Mercedes-Benz will launch a global spring campaign by the brand's custom agency, Antoni, promoting its new range of compact cars. Ad creatives make skateboards that let you grind Trump's face into the rails Simon Gwynn A trio of London-based creatives has created a set of skateboard decks featuring obnoxious-looking caricatures of popular hate figures that are designed to be intentionally defaced. Marketers can ensure a brand's purpose goes well beyond window dressing Richard Huntington It's quite possible that 2016 marked peak purpose. The year in which the idea of corporate or brand purpose reached its zenith. How ING's AI painting blurred data and creativity for a bank sponsorship "The next Rembrandt" campaign was a breakthrough in merging art and technology. Holding company chiefs speak out against Trump immigration ban I-Hsien Sherwood John Wren, Michael Roth and Martin Sorrell vow to protect their workers from executive order restricting immigration from seven countries. 'This girl can' targets older women with new campaign Nicola Kemp Sport England has set its sights on increasing sports participation among women in their fifties and sixties, with the next phase of its hugely successful "This girl can" campaign. Watch: How NFL is engaging UK audiences ahead of the Super Bowl Georgina Brazier Campaign spoke to Sarah Swanson, marketing director of NFL UK, about the engagement activity during the lead up to the event as well as their forthcoming stadium partnership with Tottenham Hotspur. Pernod Ricard Winemakers pick AnalogFolk Australia for global account Emily Tan Pernod Ricard Winemakers has appointed AnalogFolk Australia as its global, creative and strategic agency for wine brand Jacob's Creek and global digital agency for Pernod Ricard Winemakers. History of advertising: No 183: Roy Eaton's job application form Staff Managers at Young & Rubicam in New York were taken aback one hot July day in 1955 when Roy Eaton walked in and asked for a job as a music writer for commercials. Former MSLGroup China CEO files gender discrimination suit against Publicis Douglas Quenqua Faith Brewitt, former head of Greater China for MSLGroup, has filed a lawsuit saying she was denied the time and basic tools to do her job. Can Super Bowl success still change careers like it used to? I-Hsien Sherwood A shot at the Super Bowl can still be a game changer, but it won't cover for a bad book. Fight ad-blocking by building better products Zaid Al-Zaidy Brands can only fend off "adblockalypse" by truly helping people live better lives, writes Zaid Al-Zaidy, chief executive at Above & Beyond. Promoted If you treasure talent, you can have fun at speed Paul Manuel, Dept Dept, an international network of digital agencies, believes that nurturing the brightest talents in their various digital niches will enable it to lead the way with future innovations The Work D&AD "D&AD mums" by Lucky Generals D&AD gets the stories behind the work by visiting the mums of leading creatives, in a film to launch its 2017 Professional Awards. Apple "One night on iPhone 7" by Apple Apple On 5 November 2016, Apple sent photographers around the world to capture images of night-life on the iPhone 7. Pukka Pies "Everything's pukka" by Quiet Storm Susan Billinge Pukka Pies is undergoing a revamp, updating its packaging and rolling out a new TV campaign, to grab a bigger bite of the grocery market. Trending Dove mocks Trump's #AlternativeFacts with a print ad full of lies Douglas Quenqua "New Dove antiperspirant will boost your wifi signal," and other outrageous falsehoods appear in UK papers, courtesy of Ogilvy. Ogilvy to discard all sub-brands in move toward centralized structure I-Hsien Sherwood and Steve Barrett CEO John Seifert says US will immediately adopt a single P&L, with other countries to follow Promoted Learning how to manage someone else and take the next step up Karina Beasley When learning how to manage people, be they young, less experienced team members, or new recruits, people management is a vital skill to have, writes Karina Beasley, managing director of recruitment specialist Gabriele Skelton If you are enjoying this bulletin, subscribe now to get even more news, analysis and insight from Campaign, including unrestricted access to campaignlive.co.uk. Click here for subscription options from just £37 a quarter. Campaign Jobs SENIOR STAFFING EXECUTIVE | Experiential Agency | London | £23-25k £23-25k Judi Patton, London (South), London (Greater) Account manager - branding and design agency £30000 - £35000 per annum Gabriele Skelton, London Creative Director Competitive + Benefits April-Six, London (Central), London (Greater) Senior Planner Competitive Scorch London, London SENIOR ACCOUNT DIRECTOR – Top Experiential Agency – £55-65k £55-65k Judi Patton, London (Central), London (Greater) Copywriter DOE OLIVER Group, London (Central), London (Greater) Digital Designer DOE OLIVER Group, London Designer DOE OLIVER Group, London (Greater) Brand Strategist Up to 70k Socially Powerful, London (Greater) Content Producer - Haymarket Content Labs Dependent on Experience Haymarket Media Group, Twickenham, London (Greater)

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