Ask Bullmore: Is it time to blow everything on a huge TV campaign? | Empowerment is yours for the taking, says Lloyds Banking's Alistair Adams | Adidas' eccentric new ad is not just for art students

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Campaign: Brands January 27, 2017

Brand news and analysis, powered by Marketing LATEST Ask Bullmore: Is it time to blow everything on a huge TV campaign? Jeremy Bullmore Jeremy Bullmore, Campaign's agony uncle, answers your career dilemmas. Empowerment is yours for the taking, says Lloyds Banking's Alistair Adams Alistair Adams Alistair Adams, Lloyds Banking Group's communications strategist, share his lessons from the career ladder. Adidas' eccentric new ad is not just for art students Unruly Unruly's social video experts review "Original is never finished", the latest viral by Adidas. KitKat to give away personalised packs featuring photos of consumers Simon Gwynn KitKat is following in the footsteps of food brands such as Marmite and Nutella with a campaign that will give away more than 55,000 personalised four-finger bars. Birds Eye UK opts for 20-year veteran as new marketing director Gemma Charles Birds Eye veteran Steve Challouma has been named the new marketing director of the frozen fish brand. Brexit catalyst for more UK Chinese New Year brand activity Emily Tan More brands are getting involved with Chinese New Year in the UK this year, fuelled by the drop in value of the pound after the UK's vote to leave the European Union. Brands must get out of the 'echo chamber', says Maxus data chief Gurjit Degun Advertisers need to get out of the "echo chamber" of precision marketing if they are to avoid losing potential customers, Alex Steer, head of technology, effectiveness and data at Maxus has warned. Snapchat launches annual filters for UK brands Gurjit Degun Snapchat, the photo sharing app, is allowing brands in the UK to make use of its filters for a year. How Diageo is making purpose branding work for it financially and morally Emily Tan Syl Saller, chief marketing officer at Diageo demonstrated successful purpose-driven marketing at the Advertising Association's Lead 2017 summit. Tesco announces merger with UK's largest wholesaler Booker Group Simon Gwynn Tesco is buying Booker Group for about £3.7bn, a deal that would combine the UK's largest retailer with its biggest wholesaler. Survey: 26% of brand execs say Trump will affect 2017 marketing budgets Sean Czarnecki A Haymarket Media survey of more than 700 client-side marcomms execs in the US reveals the shift in power will not significantly affect budgets, though spend is still set to increase in 2017. Coen Brothers direct a love letter to 'Easy Rider' for Mercedes-Benz Super Bowl spot Kathryn Luttner Merkley + Partners bring the brand back to the Big Game for the first time since 2015. Wins this week: HSBC, Carling, Philadelphia Staff Campaign's weekly round-up of accounts moves across advertising, digital and media Airbnb's Mildenhall: Where are all the dark-skinned jurors at Cannes? Emily Tan Airbnb's chief marketing officer has posted a series of tweets on the lack of diversity on the Cannes Lions 2017 jury president line up. John Lewis customer director Inglis gets expanded role Simon Gwynn Craig Inglis, John Lewis's long-serving top marketer, will take responsibility for the retailer's website, store development and design, as part of a series of changes to the management board taking effect at the start of February. Promoted December's Aerial Awards winner: McDonald's 'Greg and Sean' Radiocentre Why December's winner is a fresh take on familiar territory... Promoted A broad-minded outlook makes brands matter in culture Nic Owen, 72andSunny Amsterdam Full-service creative company 72andSunny Amsterdam is inspired by the city's broad-minded outlook to help it produce work that makes brands matter in culture Campaign Jobs Marketing Manager - Retail £50k - £60k Silver Stone Search & Selection, Berkshire Communications Manager- business with a purpose for an exemplary writer £40k - 50k per year + benefits The Works Search Ltd, London (Central), London (Greater) Strategy Director - Global Brand & Design Agency £65,000 - £85,000 + bens package Ann Sharman Recruitment, London (Central), London (Greater) Senior Account Manager £competitive + Benefits Bray Leino, Filleigh, Barnstaple Senior Account Director £50000 - £70000 per annum The Great & The Good, London CRM Executive Competitive English National Opera, London User Experience Manager £Competitive + Benefits Costa, Holborn, London Customer Experience Lead £Competitive + Benefits Costa, Holborn, London Product Manager – Apps £Competitive + Benefits Costa, Holborn, London Product Manager £42-45,000 per annum + comprehensive benefits package EMO Unlimited, Bristol (City Centre), City of Bristol

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