Saturday edition: Vogue editor Alexandra Shulman to depart | Arthur Sadoun succeeds Maurice Lévy as Publicis Groupe Chairman and CEO

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Campaign: Media January 28, 2017

Media news and analysis, powered by Media Week THIS WEEK'S HIGHLIGHTS Vogue editor Alexandra Shulman to depart Simon Gwynn Alexandra Shulman is standing down as editor of British Vogue in June, after more than 25 years at the helm of the fashion title. Arthur Sadoun succeeds Maurice Lévy as Publicis Groupe Chairman and CEO I-Hsien Sherwood Lévy will step aside to become chairman of the supervisory board as of June 2017 Arthur Sadoun's journey to the top of Publicis Groupe was never in doubt Claire Beale Arthur Sadoun's promotion to succeed Maurice Lévy was simply a natural progression, writes Campaign's global editor-in-chief. Twitter reveals insights from the best social campaigns of 2016 Eimear Lambe 2016 was a transformative year for Twitter, with no shortage of interesting moments that broke and took shape there. Cosmopolitan launches influencer network with River Island as first client Emily Tan Cosmopolitan has put together a millennial influencer network which clients can exclusively partner with to integrate influencer-generated content into their commercial campaigns. Grey and Mindshare open personalised live ad arm Kate Magee WPP agencies Grey London and Mindshare have partnered to launch a division to create personalised live ads. Starcom wins £50m Merck media Gideon Spanier Starcom has won Merck Consumer Healthcare's estimated £50m media account outside the US in a global consolidation. MediaCom's Unerman takes new transformation role as Binns and Gladdis head strategy Gideon Spanier MediaCom has appointed Sue Unerman to the newly created role of chief transformation officer and promoted Chris Binns and Steve Gladdis to replace her as joint chief strategy officers. Asda launches Walmart Exchange ad platform in the UK Simon Gwynn The Walmart group has extended its private ad exchange, Walmart Exchange, to its UK subsidiary Asda - allowing Asda's suppliers to make use of its first-party data. Advertisers can now target YouTube ads with data from Google Accounts Emily Tan In recognition that 50% of views are now coming through mobile, YouTube has announced changes it claims will allow advertisers and agencies to better measure their campaigns and target audiences on YouTube across screens. Kingfisher consolidates bulk of European media into MEC Gurjit Degun Kingfisher, the owner of B&Q, has retained MEC in the UK and appointed a further five markets to the agency following a competitive pitch process. UKTV calls media review and takes creative in-house Gideon Spanier UKTV is reviewing its estimated £15m media account and also bringing creative in-house by launching its own "full-service" agency. Weavers steps down from Initiative to found consultancy Godmother Gideon Spanier Sally Weavers is stepping down as UK managing director of Initiative after three-and-a-half years. Guardian 'considers' launching tabloid format and printing deal with News UK Omar Oakes The Guardian is considering becoming a tabloid and outsourcing printing to rival News UK, according to reports. Bake Off will return in 2017 Simon Gwynn The Great British Bake Off will debut on Channel 4 in 2017 after the BBC waived its right to keep the show off air for a year. Digital skills drove 2016 media M&A activity Emily Tan Nearly three-quarters (73%) of the 285 media and marketing deals that happened in the UK last year had a digital focus, according to a study by accountancy firm Kingston Smith. Promoted The humans of adland Georganna Simpson Campaign gathers the industry's most inspiring individuals to share their greatest out-of-work achievements... Promoted December's Aerial Awards winner: McDonald's 'Greg and Sean' Radiocentre Why December's winner is a fresh take on familiar territory... Campaign Jobs Account Manager - London Competitive + Bonus + Benefits Primesight, London (Central), London (Greater) Account Manager Competitive + Bonus + Benefits Primesight, Manchester, Greater Manchester Strategy Director - Global Brand & Design Agency £65,000 - £85,000 + bens package Ann Sharman Recruitment, London (Central), London (Greater) Social Media Editor - WhatCar? & Autocar Dependent on Experience Haymarket Media Group, Twickenham, London (Greater) Celebrity Liaison and Press Officer £30,316 (Inclusive of London Weighting) The Zoological Society of London (ZSL), Camden, London Account Director Competitive Scorch London, London Senior Planner Competitive Scorch London, London Sales Executive - Horticulture Week Jobs Dependent on Experience + Commission Haymarket Media Group, Twickenham, London (Greater) Sales Executive - Third Sector Recruitment Dependent on Experience + Commission Haymarket Media Group, Twickenham, London (Greater) Sales Executive - Haymarket Leisure Group Dependent on Experience Haymarket Media Group, Twickenham, London (Greater)

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