Wednesday 25 January 2017

Vogue editor Alexandra Shulman steps down | The biggest Twitter campaigns of 2016

Campaign 18:05

Campaign 18:05
January 25, 2017
The five things you need to know today

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Vogue editor Alexandra Shulman to depart
Vogue editor Alexandra Shulman to depart

Simon Gwynn

Alexandra Shulman is standing down as editor of British Vogue in June, after more than 25 years at the helm of the fashion title.

Tech
Twitter reveals insights from the best social campaigns of 2016
Twitter reveals insights from the best social campaigns of 2016

Eimear Lambe

2016 was a transformative year for Twitter, with no shortage of interesting moments that broke and took shape there.

Advertising
Karmarama wins European account for Philadelphia
Karmarama wins European account for Philadelphia

Simon Gwynn

Mondelez has appointed Karmarama as the lead creative agency across Europe for cream cheese brand Philadelphia.

Marketing
Deliveroo hires first UK marketing director
Deliveroo hires first UK marketing director

Simon Gwynn

Deliveroo has appointed former Amazon marketer Jamie Swango as its first UK marketing director.

Media
Cosmopolitan launches influencer network with River Island as first client
Cosmopolitan launches influencer network with River Island as first client

Emily Tan

Cosmopolitan has put together a millennial influencer network which clients can exclusively partner with to integrate influencer-generated content into their commercial campaigns.

 

Also in the news
Movers and shakers: BBH, Deliveroo, Tesco, JWT, MediaCom, Anomaly and more

Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry.

Google took down 1.7bn 'bad ads' in 2016

Thanks to an expanded set of policies and improved technology, Google took down 1.7bn bad ads last year, more than double the number it took down in 2015, according to its Bad Ads Report.

Age UK "When you leave" by Arthur London

Age UK is drumming up awareness for its "Leave a legacy" campaign, which asks supporters to remember the charity in their wills.

FutureVision: A shift of focus
Promoted
FutureVision: A shift of focus

Tara Moore, FutureVision

In this hyperconnected world, the automotive industry is in an unprecedented race to stay relevant...

Smile, you're on camera
Promoted
Smile, you're on camera

Eleanor Thornton-Firkin, Ipsos Connect UK

We already know the mood people are in affects their spending, but facial coding technology is pushing emotion-led marketing to a much higher level

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