UK lags behind in attitudes to sustainability | Change4Life launches food tracker app | easyJet case study

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Campaign: Brands January 03, 2017

Brand news and analysis, powered by Marketing LATEST UK lags behind emerging markets in consumer attitudes to sustainability, Unilever study finds Simon Gwynn Just over half of shoppers in the UK feel better when they buy sustainably made products, a Unilever study has found - a far lower proportion than in India, Brazil and Turkey. Change4Life launches food tracker app in £6.3m campaign Shona Ghosh Change4Life has launched a food tracker app in its annual January health push, helping parents keep an eye on kids' salt, sugar and fat intake. How easyJet transformed customer data into emotional anniversary stories To showcase innovation and good practice, Campaign is publishing the best case studies from the 2016 Marketing New Thinking Awards, held in association with Sky Media. EasyJet and Havas Helia triumphed in the Data Creativity category for their data-driven work on the airline's 20th anniversary. Govt's second One You campaign encourages healthier midlife living Gurjit Degun The government is using an animated ad to encourage 40- to 60-year-olds to make improving their health a new year's resolution. How Public Health England's campaigns will change behaviour in January Sheila Mitchell Public Health England's marketing is vital work Public Health England enlists children in campaign to emphasise smoking heart risk Sam Burne James A campaign launched today by Public Health England (PHE) centres around NHS doctor and kids TV star Dr Ranj Singh working with children to encourage adults to stop smoking. Open University launches major 'What's stopping you?' campaign Simon Gwynn The Open University is today launching a campaign to highlight its flexibility and life-changing potential that is expected to reach 85% of the UK adult population. Amnesty International used the power of marketing to change the law To showcase innovation and good practice, Campaign is publishing the best case studies from the Marketing New Thinking Awards 2016, held in association with Sky Media. Amnesty International and VCCP won the Marketing for Good category with this innovative campaign aimed at curbing the sale of illegal weapons and torture equipment. The best of 2016: Campaign's 10 most popular ads Susan Billinge Bouncing foxes, dancing builders, a teenage punk rocker and Adrien Brody are not, perhaps, a group of characters you would usually expect to find listed together but these, and more, are among the cast members in the most popular ads from the Campaign website during 2016. The best of 2016: Campaign's 10 most popular opinion pieces Shona Ghosh If the unscientifically small sample of Campaign's most read opinion pieces are anything to go by, marketers, media and adland were fascinated by the world burning in 2016. The best of 2016: Campaign's top 10 long reads Gurjit Degun Diversity was by far the biggest topic of the year, and going by Campaign's most-read features of the year, readers were interested in delving further into the topic. Promoted How the Netherlands ranks as a global creative powerhouse Invest In Holland Yes, Holland's creative industry ranks among the world's top 10 for trade, jobs and brands. But it doesn't end there... Promoted Blend, spend and mend: how to fix the broken purchase journey Liam Corcoran, Research Now Mobile may be first among equals - but a mixed strategy is best. Research Now's Liam Corcoran tells us why Campaign Jobs Head of Communications and Marketing £50,000 - £60,000 per annum + benefits Education Support Partnership, London (Central), London (Greater) New Business Director Depending on Experience Barcroft Media, London (Central), London (Greater) Senior Account Director £60000 - £65000 per annum The Great & The Good, London DIGITAL PROGRAMMATIC SPECIALIST Competitive Poker Stars, London Operations Director Depending on Experience Rankin Photography Ltd, London (Central), London (Greater) Field Consultant Competitive Butterfly London, London (Central), London (Greater) Head of Marketing (Events) Competitive + excellent benefits Cancer Research UK, Islington, London Brand Manager £31,000 - £33,000 p.a. Cancer Research UK, London, Islington Brand & Innovation Consultant Competitive Package + Bonus & Benefits Butterfly London, London (South West) & London (Greater) Global Director of Brand Competitive Financial Times, London (Central), London (Greater)

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