Marketing in the age of the troll | Rimmel celebrates individuality | Twitter insights from best 2016 campaigns

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Campaign: Brands January 25, 2017

Brand news and analysis, powered by Marketing LATEST Marketing in the age of the troll Nicola Kemp The rise of social media has transformed the nature of attention, a shift that is driving brand confusion and presenting marketers with substantial challenges. Rimmel London celebrates individuality with new brand positioning and campaign Simon Gwynn Beauty brand Rimmel is moving on from the idea of a singular "London look" in a new campaign involving a collection of top models and influencers. Twitter reveals insights from the best social campaigns of 2016 Eimear Lambe 2016 was a transformative year for Twitter, with no shortage of interesting moments that broke and took shape there. Cosmopolitan launches influencer network with River Island as first client Emily Tan Cosmopolitan has put together a millennial influencer network which clients can exclusively partner with to integrate influencer-generated content into their commercial campaigns. Ford hires Apple Retail marketing boss Tariq as chief brand officer Simon Gwynn Ford Motor Company has appointed Musa Tariq, previously global marketing and communications director for Apple Retail, to the newly created role of vice-president and chief brand officer. Premier League signs up Cadbury as latest sponsor Simon Gwynn Cadbury has signed a three-year deal to sponsor the Premier League, starting with the 2017/18 season. Three-quarters of UK marketers say ad-blocking will be good for the industry Emily Tan More than three-quarters of Chartered Institute of Marketing (CIM) members surveyed by YouGov believe ad-blocking could be a good thing as it will force marketers to be more creative when it comes to engaging with customers. Tabloids, brands and the government are out of touch with UK adults Emily Tan Despite the perceived power of tabloids in Brexit Britain, a study earlier this month by Crispin Porter & Bogusky indicates that out of all other media formats they are the least representative of populist views. Deliveroo hires first UK marketing director Simon Gwynn Deliveroo has appointed former Amazon marketer Jamie Swango as its first UK marketing director. Watch: Skittles gets romantic for Super Bowl LI spot Douglas Quenqua The 30-second ad from adam&eveDDB will appear in the first quarter. Bose's Super Bowl social campaign will place fans on the Jumbotron Ilyse Liffreing The regular NFL season advertiser continues its social strategy for the big game. Movers and shakers: BBH, Deliveroo, Tesco, JWT, MediaCom, Anomaly and more Staff Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry. Museums around the world crowdsource Women's March signs Ilyse Liffreing Protesters' posters will be preserved and showcased in exhibits across the globe. Promoted A Dutch view of the European project Dan Colgan, BSUR Independent international agency BSUR works with clients on a global scale and its Dutch sensibilities of being outward-looking and employing collective thinking inspire its work Promoted How to put your brand firmly in the driving seat Getmemedia Drive all day, party all night - this year's international Modball Rally is the perfect opportunity to accelerate your brand's performance Campaign Jobs Marketing Manager - Retail £50k - £60k Silver Stone Search & Selection, Berkshire Communications Manager- business with a purpose for an exemplary writer £40k - 50k per year + benefits The Works Search Ltd, London (Central), London (Greater) Strategy Director - Global Brand & Design Agency £65,000 - £85,000 + bens package Ann Sharman Recruitment, London (Central), London (Greater) Senior Account Manager £competitive + Benefits Bray Leino, Filleigh, Barnstaple Senior Account Director £50000 - £70000 per annum The Great & The Good, London User Experience Manager £Competitive + Benefits Costa, Holborn, London Customer Experience Lead £Competitive + Benefits Costa, Holborn, London Product Manager – Apps £Competitive + Benefits Costa, Holborn, London Product Manager £42-45,000 per annum + comprehensive benefits package EMO Unlimited, Bristol (City Centre), City of Bristol Strategic Planner £28-35,000 per annum + comprehensive benefits package EMO Unlimited, Bristol (City Centre), City of Bristol

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