Monday 16 January 2017

Condé Nast promotes Blau and Read to succeed Nicholas Coleridge | Cancer Research UK and C4 to air first ad live from inside human body

Campaign: Media

Campaign: Media
January 16, 2017
Media news and analysis, powered by Media Week

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Condé Nast promotes Blau and Read to succeed Nicholas Coleridge
Condé Nast promotes Blau and Read to succeed Nicholas Coleridge

Omar Oakes

Condé Nast has promoted digital chief Wolfgang Blau to suceeed Nicholas Coleridge as international president, while UK deputy managing director Albert Read has been elevated to managing director.

Cancer Research UK and Channel 4 to air first ad live from inside human body
Cancer Research UK and Channel 4 to air first ad live from inside human body

Matthew Chapman

Cancer Research UK and Channel 4 will air a colonoscopy in what will be the world's first TV ad shot live from inside the human body.

Every Euro spent on advertising 'boosts GDP sevenfold'
Every Euro spent on advertising 'boosts GDP sevenfold'

Matthew Chapman

Every euro spent on advertising generates a seven-fold boost to GDP, according to a pan-European Union report by Deloitte.

Santander turns to user generated content in multi-channel campaign
Santander turns to user generated content in multi-channel campaign

Simon Gwynn

Santander is aiming to tap into the adage that "money cannot buy you happiness" in a push it says marks the first time a UK bank has built a campaign around user-generated content.

Snapchat launches search bar to help users find publishers' content
Snapchat launches search bar to help users find publishers' content

Matthew Chapman

Snapchat has added a search bar that is always accessible in order to make it easier to find publishers' content, friends, groups, and stories.

IPA offers free ad space on Hyde Park underpass screens in centenary competition
IPA offers free ad space on Hyde Park underpass screens in centenary competition

Simon Gwynn

The IPA has launched a competition to win £50,000 worth of advertising space on one of the most prestigious outdoor sites in the UK: the 14.4m x 2.9m digital screens spanning both sides of the Hyde Park underpass.

Diary of an agency start-up: getting excited about new systems
Diary of an agency start-up: getting excited about new systems

Henry Daglish

Henry Daglish, the founder of Bountiful Cow, is writing a diary for Campaign about his media agency start-up. This is his third instalment.

2017 will wake us up to the distorted reality of social media
2017 will wake us up to the distorted reality of social media

Simon Pont

Last year vividly demonstrated how social media can be used to distort reality and foster extremism, writes Simon Pont.

2017 could be the year of resurgence for magazines
2017 could be the year of resurgence for magazines

Sarah Hennessy

As new measurements are introduced and publishers develop innovative ways to create deeper connections with readers, magazines have a bright future.

The future is still promising for television
The future is still promising for television

Ben Chesters

The TV set will remain the number-one place for consumers to get their fix of increasingly brilliant video content, predicts Ben Chesters.

How cinema can push the boundaries this year
How cinema can push the boundaries this year

Ruth Cartwright

Increased investment, innovations for advertisers and strong box-office takings will ensure cinema features prominently on the media plan, Ruth Cartwright says.

Done deal? Why M&A trends suggest a Google/Facebook duopoly is not inevitable
Done deal? Why M&A trends suggest a Google/Facebook duopoly is not inevitable

Mark Williams

M&A market for later stage adtech firms remains pretty vigorous, writes the director of Results International.

Channel 4 revives The Crystal Maze with Richard Ayoade
Channel 4 revives The Crystal Maze with Richard Ayoade

Omar Oakes

Channel 4 is bringing back popular 90s game show The Crystal Maze for a full new series hosted by comedian Richard Ayoade.

Review recap: Rolls-Royce, Virgin Atlantic/Virgin Holidays, Snapchat
Review recap: Rolls-Royce, Virgin Atlantic/Virgin Holidays, Snapchat

Staff

Campaign's weekly round-up of account reviews across advertising, digital and media.

November's Aerial Awards winner: IKEA 'Don't have a nightmare this Christmas'
Promoted
November's Aerial Awards winner: IKEA 'Don't have a nightmare this Christmas'

Radiocentre

Casting is everything for November's winner...

Challenge Byron Sharp and grow your brand
Promoted
Challenge Byron Sharp and grow your brand

Marie Oldham

The pervasive Dr Sharp has sold thousands of copies of his book, How Brands Grow. However, many of us in advertising and marketing refuse to adopt the professor's arguments as sacrosanct


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