Media news and analysis, powered by Media Week | | | | | | | | | | | | | | | | | | | | | | | | How cinema can push the boundaries this year Ruth Cartwright Increased investment, innovations for advertisers and strong box-office takings will ensure cinema features prominently on the media plan, Ruth Cartwright says. | | | | | | | | | Challenge Byron Sharp and grow your brand Marie Oldham The pervasive Dr Sharp has sold thousands of copies of his book, How Brands Grow. However, many of us in advertising and marketing refuse to adopt the professor's arguments as sacrosanct | | | | | |
No comments:
Post a Comment