Rolls-Royce seeks agencies | 10 female directors to know | Planners need to get out of echo chamber

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Campaign: Agencies January 13, 2017

LATEST Rolls-Royce seeks agencies for integrated creative brief Omar Oakes Rolls-Royce has begun talks with ad agencies over an integrated creative brief for brand and digital advertising. Planners need to get out of the echo chamber this year Richard Huntington Instead of pontificating from the sidelines, strategists need to enter the field of play and take control of the scrum, says Richard Huntington. 10 female directors you should know Andy Fowler After pledging to include a female director in every three-way pitch, Brothers and Sisters' Andy Fowler names the ones to watch. Watch: The new London café where you pay by exercising Georgina Brazier David Lloyd Clubs has launched the world's first café that takes exercise as payment, to encourage London office workers to step away from their desks and be more active at lunchtime. The year ahead for customer engagement Chris Pearce It's not the tech itself that will prove most interesting but how it helps us to better understand and influence consumers, Chris Pearce writes. Sloggi picks MullenLowe for global integrated account Omar Oakes Sloggi, the underwear and lingerie company owned by Triumph Group, has appointed MullenLowe Group as its integrated global agency of record ahead of a campaign to relaunch the brand. Insights industry must reinvent itself after disastrous 2016 Alex Batchelor The insights industry got things very wrong in 2016. This year, it cannot simply do better - it must fundamentally change its methodologies. Geometry poaches RPM's Tom Moore to head up shopper marketing Matthew Chapman Geometry Global has appointed RPM's Tom Moore to the newly-created position of head of shopper marketing. User experience will become more essential than ever in 2017 Nigel Vaz No longer restricted to just what is on-screen, UX will become central to creating a seamless customer experience across digital and physical platforms. Last year's Super Bowl advertisers tried hard to be funny, and failed, study says I-Hsien Sherwood Online shares of ads from Super Bowl 50 dropped 17 percent from 2015. Gustavo Martinez formally denies all allegations, except one Eleftheria Parpis The former JWT CEO says his "too many Jews" comment was meant to convey his desire to live in a more diverse community. Wins this week: Vodafone, Sloggi, BT Staff Campaign's weekly round-up of account moves across advertising and media. Promoted When conflict is a good idea Gijsbregt Vijn and Rogier Heijning, Lemon Scented Tea Amsterdam-based creative agency Lemon Scented Tea specialises in storytelling and uses the idea of conflict associated with a brand to engage audiences and stir their emotions The Work Mitsubishi Motors "The leader" by Golley Slater Mythical creatures from a minotaur to Medusa populate the ad for Mitsubishi Motors' flagship hybrid SUV, the Outlander PHEV, which launched this week. Pick of the week: Bupa "For owning the dance floor" by WCRS Gurjit Degun Gurjit Degun wants to watch this beautiful film over again. Turkey of the week: Toyota CH-R "Reflections" by Saatchi & Saatchi London Simon Gwynn Simon Gwynn reckons there's something dystopian about this ad. Trending What's next for Saatchi & Saatchi after Senior's departure Claire Beale It's an end of an era for British advertising as Saatchi & Saatchi moves offices and the agency changes management. Campaign sat down with Robert Senior, Magnus Djaba and Arthur Sadoun to discuss what's ahead. Snapchat opens talks with agencies ahead of UK push Omar Oakes Snap, owner of instant-messaging service Snapchat, has contacted agencies ahead of the brand's first above-the-line campaign in the UK. Promoted November's Aerial Awards winner: IKEA 'Don't have a nightmare this Christmas' Radiocentre Casting is everything for November's winner... Campaign Jobs Head of New Business & Managing Partner - Creative Agency £70000 - £80000 per annum + bonus Ultimate Asset, London Global Business Director, Media Agency - Fashion £60000 - £70000 per annum + Great Agency Benefits Ultimate Asset, West End, London Creative Director - brand comms agency £65-75k plus benefits The Jefferson Group, Liverpool, Merseyside Team Assistant Competitive Isobar, Wells Street, W1T 3QN UX/UI Architect Competitive Isobar, Wells Street, W1T 3QN Junior Designer Competitive 360i, Central London Junior Creative Team Competitive 360i, Central London Creative Agency Producer at Mcgarrybowen Competitive Mcgarrybowen, London (Central), London (Greater) Creative artworker 25-35k dependent on experience. Verve Marketing London Ltd, London (Greater) Creative Director Competitive + Bonus Mind Gym, London (West), London (Central)

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