How Direct Line used drone technology to disrupt insurance | L'Oréal reveals five winning startups for beauty industry accelerator | Debrett's adds Ahmed, McEttrick and Valoti to 'most influential' list

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Campaign: Brands January 23, 2017

Brand news and analysis, powered by Marketing LATEST How Direct Line used drone technology to disrupt insurance Mark Evans and Sam Wise This isn't proof of extraterrestrial life but something even more remarkable - innovation in the insurance industry. L'Oréal reveals five winning startups for beauty industry accelerator Simon Gwynn An app and device that allows users to design nail art on their mobile phone and print it directly onto their nails is among five business ideas that will be supported in an accelerator scheme launched by L'Oréal and Founders Factory. Debrett's adds Ahmed, McEttrick and Valoti to 'most influential' list Omar Oakes AKQA's Ajaz Ahmed, Tesco's Michelle McEttrick and Snapchat's Claire Valoti are among Debrett's 2017 list of the 500 most influential people in the UK. Digital assistants: how not to fall off the edge Lorenzo Wood As assistants integrate with messaging channels and our interaction moves from focused to ambient, brands need a clear strategy, writes DigitasLBi's chief innovation officer. Six in ten Brits unhappy with retail apps and want integrated AR/VR Emily Tan While UK consumers have been downloading more retail apps in the past year than they have before, only 40% find themselves satisfied with the current offering. Samsung: faulty batteries caused Note 7 phones to catch fire Omar Oakes Samsung has today confirmed that the overheating of its Galaxy Note 7 smartphones were caused by faults with their batteries. HTC offers chance to meet president Trump in VR Omar Oakes Vive, the VR device made by smartphone brand HTC, has created a virtual reality experience that lets users meet Donald Trump ahead of the billionaire's inauguration as US president today. Brands and the inauguration: Who's in, who's out Kathryn Luttner A swearing-in ceremony unlike any other has forced advertisers to make a tough decision. Advertisers can now target YouTube ads with data from Google Accounts Emily Tan In recognition that 50% of views are now coming through mobile, YouTube has announced changes it claims will allow advertisers and agencies to better measure their campaigns and target audiences on YouTube across screens. Ad students challenge Instagram's nudity policy with 'Genderless Nipples' account Ilyse Liffreing Male and female nipples look alike, so why only censor women, asks Miami Ad School trio. Facebook suggests strategies to dominate the Super Bowl Ilyse Liffreing 89 percent of Super Bowl posts happened on mobile last year. Review recap: National Trust, Beats by Dre, Green Flag Staff Campaign's weekly round-up of live account reviews across advertising, media and digital. 13 must-see brand films from 2016 to check out ahead of Brand Film Festival London Diana Bradley & I-Hsien Sherwood Ahead of the inaugural Brand Film Festival London, check out some of the finest cinematic storytelling on behalf of brands released this year. Sector Insight: Luxury ice cream - Little treats spur growth Consumers who eat healthily have been turning to premium ice cream as an indulgence. Emily Rogers reports Promoted The Thinkboxes: November/December 2016 shortlist Thinkbox Which TV adverts made the shortlist this month? Promoted If you treasure talent, you can have fun at speed Paul Manuel, Dept Dept, an international network of digital agencies, believes that nurturing the brightest talents in their various digital niches will enable it to lead the way with future innovations Campaign Jobs Senior Account Manager £competitive + Benefits Bray Leino, Filleigh, Barnstaple Senior Account Director £50000 - £70000 per annum The Great & The Good, London Brand & Innovation Consultant Competitive Package + Bonus & Benefits Butterfly London, London (South West) & London (Greater) Field Consultant Competitive Butterfly London, London (Central), London (Greater) Account Director £42-45,000 per annum + benefits EMO Unlimited, Bristol (City Centre), City of Bristol Marketing Campaign Manager Competitive + Benefits SelectScience, Corston, Bath Project Director (FTC) £40-45,000 pro rata, per annum + comprehensive benefits package The Real Adventure Unlimited..., Bristol (City Centre), City of Bristol Head of Marketing £60 - £70k (equivalent temp rate) The Careers & Enterprise Company, London (Central), London (Greater) Marketing Manager £40 - £50k (equivalent temp rate) The Careers & Enterprise Company, London (Central), London (Greater) Overseas Specialist Communication Advisor £31,553 - £37,074 Home Office, Beijing, China

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