A view from Dave Trott - Winning by a whisker | Digital video subscriptions and downloads overtake DVD sales

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Campaign 18:05 January 05, 2017

The five things you need to know today Most read A view from Dave Trott: Winning by a whisker Dave Trott As a young politician Abraham Lincoln was always clean-shaven. Tech Digital video subscriptions and downloads overtake DVD sales for first time Gurjit Degun The rise of Amazon and Netflix meant that digital film and TV subscriptions overtook sales of DVDs and Blu-ray discs for the first time in 2016, according to the Entertainment Retailers Association. Advertising HSBC's tech ad is surprisingly down to earth Be On Social video expert Be On reviews the latest viral by HSBC. Marketing John Lewis strengthens marketing leadership by hiring Snow+Rock's Becky Brock Simon Gwynn John Lewis has appointed Becky Brock, currently marketing director at outdoor retailer Snow+Rock, as director, marketing. Media UKTV looks to catch ITV Digital as ad share beats Channel 5 and Sky again Omar Oakes UKTV said its growing commercial share is closing the gap with ITV's digital channels after projecting it would beat Channel 5 and Sky channels for the second-year running. Also in the news Agencies win places on government's tactical campaigns roster Twenty-eight agencies are set to win a place on the government's new "communication services" roster for tactical campaigns, Campaign can reveal. Red Bull was most shared video brand of 2016 Red Bull was the most shared video brand of 2016, according to video ad tech company Unruly. Premier Inn "The presentation" by Lucky Generals The latest ad in Premier Inn's campaign by Lucky Generals depicts a woman on a mission to ace an important presentation. Promoted A media first: the great SoundCloud Go giveaway Getmemedia Develop a music-led marketing strategy by being the first brand to give the gift of music to millennials on SoundCloud... Promoted Blend, spend and mend: how to fix the broken purchase journey Liam Corcoran, Research Now Mobile may be first among equals - but a mixed strategy is best. Research Now's Liam Corcoran tells us why Campaign Jobs Head of Marketing (Events) Competitive + excellent benefits Cancer Research UK, Islington, London Brand Manager £31,000 - £33,000 p.a. Cancer Research UK, London, Islington Marketing Campaign Planner Competitive+ Benefits SelectScience, Corston, Bath Business Development Director- 360 Advertising Solutions £10000 - £70000 per annum + bonus, negotiable Ultimate Asset, London Group Account Director - Promotional Marketing and Merchandising £65-70k plus pension and benefits The Jefferson Group, Luton and London Operations Director Depending on Experience Rankin Photography Ltd, London (Central), London (Greater) Sotheby's Institute of Art - Digital Marketing Manager – London Range: £38-45k + bens depending on the knowledge / skills /attributes of the preferred candidate. Sotheby's Institute of Art, Bloomsbury, London (Greater) Brand Delivery Manager 6 month FTC £40-50,000 per annum + comprehensive benefits package, pro rata EMO Unlimited, Epsom, Surrey Field Consultant Competitive Butterfly London, London (Central), London (Greater) Insight Executive - FMCG / Retail £28000 - £30000 per annum + 20% Bonus + Benefits Allexo Search, London

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